Comments on: Ajax forces rethink on web stats

By: Vlajbert

Vlajbert — Sun, 08 Apr 2007 05:05:54 +0000

How do you plan on geo targeting and how detailed to you think you can get? Firewalls/NATing totally screws up geo targeting. All AOL users come out of New York. Most Microsoft employees come out of Redmond. IBM employees come out of somewhere in CA.

When 80 percent of your traffic it between 10:00-14:00, AKA they’re at work, hmmm, “TV at Work” I believe the slogan was, geo targeting just out right sucks. Anyway, sponsorships are the way to go.

By: Stu

Stu — Wed, 04 Apr 2007 23:01:43 +0000

We’ve discovered that a single AJAX request embiggens our Glendive, Montana affiliate, and thus the whole is greater than the sum of the parts… or something.

By: invitedmedia

invitedmedia — Wed, 04 Apr 2007 21:13:58 +0000

btw- “total time spent” is not an excuse to make pages load s-l-o-w-e-r.

By: invitedmedia

invitedmedia — Wed, 04 Apr 2007 20:54:14 +0000

this is a gift to station groups who want to take it.

typical users might spend 10-15 minutes a day on their local web channel.

how about creating a network of local web channels by simply linking your properties?

sure, i might not visit your boise channel often (unless there is a bumper crop of potatoes). but don’t underestimate the voyeuristic nature of “the audience”.

if they even clickon one link, that adds to the “total time spent”. and it’s content you are already generating.

NOTE: next class we’ll discuss how we’ll introduce geographically targeted ads to the mix, so that when i’m getting the “skin”ny on that bumper crop of spuds i’m getting served ads for my detroit area ford dealers. yes, no longer are out-of-market visitors unimportant.

By: Ed

Ed — Wed, 04 Apr 2007 16:20:17 +0000

We’ve decided here that the replacement for “Pageview” when determining ad delivery and metrics is “ontological state-change”. It’s exceptionally cromulant.

By: David Johnson

David Johnson — Wed, 04 Apr 2007 15:15:16 +0000

yea! i’ve been waiting for this to happen since yahoo first launched the redesigned mail beta. this could be leveraged very successfully for broadcasters and people trying to create longer content experiences, chat events with higher interactivity, games, appointment driven events, and so on. creating business models for these types of experiences has been very challenging in the page view centric online ad market, so we’ve been focusing on short airplay types. it could go a long way to allowing us to create content to recapture and start rebuilding attention spans.