Reminder: Lost Remote at NAB

Steve Safran April 3rd, 2007

We’re going to be in Vegas at RTNDA@NAB again this year, and we’d love it if you would come by our little discussion group. (No book reading required ahead of time.) On Tuesday, April 17, from 2-3:15 pm, Stephen Warley, Cory Bergman and I will be holding a session called “Redesign Your Web Content with the Lost Remote Guys.” We chose to focus on “redesigning content” because that’s where the focus really needs to be right now. Too many stations are obsessed with site design and tool design; it’s the content that matters most, and it’s the quality of it that’s the most lacking. We’ll show some terrific examples of online content that goes beyond the “brand extension” of traditional news sites. And we’ll focus on how redesigning content translates into key audience numbers and higher sales. Plus, Cory and I usually wind up arguing, so it’s good for that entertainment value alone.

Cory adds: And save time Tuesday from 4-6 p.m. for our annual Lost Remote meet-up. It’ll be at the same place as last year — that bar in the Las Vegas Hilton in the walkway between the convention rooms and the hotel floor. Love to see you there!