How Google is growing local revenue
Cory Bergman April 5th, 2007
Google is just beginning to tap its local revenue potential. In fact, I’d say Google is local online media’s biggest sales competitor at the retail and services level. When brainstorming ad campaigns for prospective clients, ask yourself if you’re offering more value for the dollar than Google. If the Google ship has already sailed, create campaigns that reinforce or complement their Google campaign. If you’re still fuzzy on how Google is pulling big chunks of ad revenue out of your market, ClickZ has a good explainer.
4 Comments Add your own
1. Greg | April 5th, 2007 at 10:22 pm
To be truly disruptive in the local advertising market Google needs to find a way to get a leave behind in every house and business like a yellow pages book. Maybe they will when they launch a local phone phone service.
2. Michael Gay | April 6th, 2007 at 7:43 am
Yellow Pages? What’s that? Oh, when a book is really old it turns yellow, right?
3. invitedmedia | April 6th, 2007 at 7:55 am
michael, aren’t they one of “your” advertisers?
4. Kyle Redinger | April 6th, 2007 at 8:01 am
Cory, the big chunk of local advertising goes to local papers & local radio. So far, Google hasn’t done a good job competing with this market.
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