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Miami Herald’s ‘What the 5!’ video show

Posted by Cory Bergman on April 9, 2007

Most people who work in TV still believe that newspaper sites are vastly inferior when it comes to video, yet most of the innovative online video efforts are showing up on paper sites, not TV sites. MiamiHerald.com’s What the 5! is a great example. It’s a daily web show and video podcast that covers the latest buzz, trends and watercooler stories in South Florida. And it’s very well done and quite entertaining (well, if you live in Miami). The hosts count down the top five stories, and the Flash player highlights the stories in sync along the left side, which link to the text stories on MiamiHerald.com.

What the 5! does a great job blending interactivity with viral content in a unique web experience that makes sense. All that’s missing is the ability to comment on the clips and embed the player elsewhere. Meanwhile, most TV sites just repackage what they produce on TV — short web newscasts, for example — and they risk losing valuable online video niches to innovative newspapers.

Adds Milton in comments: “Why do I want to sit through a linear presentation of two people talking — so I can click to read stories? I don’t disagree that this is slick and that the two people hosting it seem nice. But, this show is PREPRODUCED, REHEARSED, SCRIPTED and done several hours before it is posted. What about it makes me want to click on it? It’s like a short newscast without video and without news…”

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