why fortlauderdale.com resolves to miami.com and also harold’s web channel leaves one to wonder.

and, then, (this is the key) how many people then even end up clicking on the stories…

I guarantee you that about 4 newsrooms today (after reading the splash posting on LR) decided that they are going to plow headfirst into this wrong-headed idea….

and none are going to do it with ANY context of the staffing or the *potential* payoff..

and, we can only hope the Herald tells the truth — because they have never been known to embellish their web efforts.. no.. never…. the Herald? no…

1) Drop the OTS and do full screen video while the talking heads are talking

2) search Youtube for good local or regional (Florida) video clips, embed them in Herald pages and then point to those things — at least ONE a day — as the video of the day. easy VIDEO and you get the page view.

3) take one of the FOUR people who actually work on this and have them shoot some video so that the B-roll IS video

4) don’t script it! people are tired of scripted TV-like shows! we don’t need Ted Baxter with spiked hair-gel hair…

5) why not have the talent do each item together instead of cutting back and forth to single presentations? why can’t we have them talking together during their “countdown”?

6) take it out of a studio. do it outside or with a view of the Bay or ocean… this looks like it was filmed in a basement — but a slick basement. use the location — Miami — as a PART of the show!!!

I respect you Cory, but this is bad on several levels:

1) It is two people talking. Talking heads.

2) They point you to click on other pieces of content (on the left) — NONE OF WHICH are actually video.

3) There is simply NO REASON this should be in a video format. None. It consists of two talking heads telling me to click on static stories, which I’ve already seen on the site.

4) Even the video of the two talking heads doesn’t make good use of the available STILL images. As the first story was being told by talking head #1 B-roll STILL IMAGES were in OTS — not even full screen. Why???

Why do I want to sit through a linear presentation of two people talking — so I can click to read stories?

I don’t disagree that this is slick and that the two people hosting it seem nice.

But, this show is PREPRODUCED, REHEARSED, SCRIPTED and done several hours before it is posted.

What about it makes me want to click on it?

It’s like a short news cast without video and without news.

Also, it is so short that I don’t get any sense of personality from the hosts. They feel very rushed.

This whole endeavor also was done by hiring FOUR PEOPLE in addition to the normal web staff. Yes, I know this to be actually true.

Of all the things that you could use FOUR employees to accomplish, something like this should be at the BOTTOM of the list.

Once you break down and actually watch this and try to figure out what EXACTLY about it is worthwhile, you realize there really is nothing.

Sorry… I but I mean this will total respect.

As newspapers gain the ability to create video, simply taking a camera and taping something is not good video.