Endemol to produce video for Break.com

Cory Bergman April 10th, 2007

Reality TV producer Endemol USA — the company behind Big Brother, Fear Factor and Deal or No Deal – will produce original web programming for Break.com. First up is a series called Record Breakers that includes both original and user-created elements. “We are excited about the partnership with Break.com because it allows us to take some of our edgier formats directly to that hard-to-reach young male demo, as well as to create new original programming for their vast audience,” said Jon Vlassopulos, vice president of digital media for Endemol USA.