The greening of the dial
David Johnson April 10th, 2007
Last week, LR picked up the press release on Discovery launching “PlanetGreen.” Scripps Networks is announcing a new show featuring the environmentally-aware lifestyle of the uber green Ed Begley, Jr and his wife. Sundance, Robert Redford’s indie-focused network, is launching “The Green” on April 17th. The key plays in all new green programming lie in online convergence, content and community. The environment is hot (certainly no pun intended) and people are looking for ways to get engaged and make a difference.
1 Comment Add your own
1. Grimmy | April 10th, 2007 at 12:01 pm
and people are looking for ways to get engaged and make a difference.
Um, no. That should read “lookings for ways to make a buck”.
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