IB expands Monster deal for TV sites

Cory Bergman April 11th, 2007

Internet Broadcasting and Monster have agreed to expand their relationship to 120 local TV sites across the country. The IB sites will get Monster’s job search and career tools, and the IB-affiliated stations will integrate Monster in on-air spots. “Our relationship with Internet Broadcasting has successfully increased Monster’s local visibility through a trusted distribution channel - the local news station,” said Doug Klinger, president, Monster North America. “Extending our media alliances across 120 broadcast and online media channels - nearly doubling the scope of our previous agreement - will accelerate our localization strategy and help Monster cultivate deeper relationships with local job seekers and employers.” Release…

PRESS RELEASE — MAYNARD, Mass. and MINNEAPOLIS, Minn. - April 11, 2007 - Monster®, the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NASDAQ: MNST) and Internet Broadcasting, the nation’s largest publisher of local news online, today announced that they have expanded their existing relationship to provide recruitment and career services to a total of 108 markets. Under the new agreement, Monster will power co-branded career sites for 120 of Internet Broadcasting’s local TV web sites, including those serving the top 20 markets in the country.

The new sites, expected to launch in the coming weeks, will feature Monster’s industry-leading search and matching capabilities, expert career advice and an array of tools such as a resume builder and salary center. In addition, employers also have the ability to post jobs and gain access to the world’s largest resume database to find candidates. To drive traffic, Internet Broadcasting will provide Monster with a vast inventory of co-branded TV advertising spots, along with online ads and integrated content placements.

“As one of the first strategic alliances aimed at driving local presence and market share, our relationship with Internet Broadcasting has successfully increased Monster’s local visibility through a trusted distribution channel - the local news station,” said Doug Klinger, president, Monster North America. “Extending our media alliances across 120 broadcast and online media channels - nearly doubling the scope of our previous agreement - will accelerate our localization strategy and help Monster cultivate deeper relationships with local job seekers and employers.”

“As an industry-leader, Monster gives our visitors a best-in-class career resource with rich tools and content,” said Clayton Rose, Internet Broadcasting’s executive vice president of business and corporate development. “Over the past three years, we’ve built innovative campaigns that leverage TV/Web convergence and the ‘halo effect’ of trusted news brands to drive results for Monster. We look forward to continuing this innovation while offering our consumers valuable employment resources.”

Markets within the relationship include WNBC.com (New York), NBC5.com (Chicago) NBC4.tv (Los Angeles), and TheBostonChannel.com.