Report: McClatchy to join Yahoo partnership
Cory Bergman April 12th, 2007
The Wall Street Journal reports that McClatchy will abandon its national online ad partnership with Tribune and Gannett to join 12 other newspaper groups in a deal with Yahoo. The partnership is in the “final stages of negotiating,” yet McClatchy would remain a member of CareerBuilder with Tribune and Gannett. A source told the Journal that the ability to use Yahoo’s Panama ad-serving technology is what helped persuade McClatchy to make the change. (Paid sub. req.)
1 Comment Add your own
1. invitedmedia | April 13th, 2007 at 6:27 am
something tells me this panama ad-serving technology has a degree of geo-targeting involved.
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Subscribe to the comments via RSS Feed