News Convergence Manager, KGTV
San Diego
Read the full post April 13th, 2007
Archive for April 13th, 2007
Google buys Doubleclick for $3.1 billion
The bidding war between Microsoft and Google has ended with Google acquiring Doubleclick for $3.1 billion. “Google really wants to get into the display advertising business in a big way, and they don’t have the relationships they need to make it happen,” said Dave Morgan, the chairman of Tacoda, an online advertising network. “But DoubleClick does. It gives them immediate access to those relationships.” Doubleclick recently unveiled a Nasdaq-like advertising exchange that also got Google’s attention. To say the least, this acquisition cements Google’s dominancy in the online ad world.
7 comments April 13th, 2007
Bold USAToday.com design paying off
When USAToday.com launched a bold interactive design last month, it simultaneously received high praise and sharp criticism. But now the numbers tell the story: unique visitors are up 21 percent and registrations are up 380 percent. In March, nearly 40,000 comments were posted on the site. Well done!
5 comments April 13th, 2007
Motionbox announces HD downloads for Apple TV
Coming this summer, Motionbox users will be able to push HD-quality video to their Apple TVs. “Given the surge in HDTV and HD camera sales, we are very excited to be the first video sharing site to announce the ability to turn personal video into a true HD experience,” said Chris O’Brien, CEO and co-founder of Motionbox. “This will be a great way for everyone to watch personal videos on the big screen in their living room.” Motionbox has set up a sample video that you can download and play on your Apple TV to test it out.
1 comment April 13th, 2007
More details on CBS video deals
We’re hearing from CBS’ new partners a day after the network announced sweeping deals to distribute much of its best programming across the web. Some new details:
Brightcove: Users who watch CBS programs on Brightcove will be able to post comments, interact with other users, remix content through interactive editing tools and share videos through personal channels on Brightcove.com. Users will also be able to watch shows in a full-screen theater environment.
Joost: CBS is Joost’s first network broadcast partner. When Joost launches later this spring, it will offer CBS shows CSI, CSI Miami, CSI NY, Survivor, Jericho, NCIS, CBS Evening News, Showtime original movies and Showtime boxing, among others.
Sling Media: “Not only will we provide a video destination on the web, we’ll make CBS content available to our SlingPlayer software, and to our yet-to-be released SlingCatcher hardware - taking the CBS web video straight to the TV,” explains Sling’s Dave Zatz.
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Big media still wrestles with digital upfront
Merrill Lynch estimates that 5 percent of the upfront dollars will be attributed to digital this year (about double from last year), yet many media execs are still wrestling with the challenge of effectively monetizing online video. And there’s also the concern that over-ambitious digital pitches will result in pulling dollars away from their own TV packages. (Oh, the horror!) MTVN’s Courtney Holt has good advice. “We had to hit the reset button,” he said. Now the philosophy is “let’s do something really creative and figure out how to maximize it.” MTVN’s new virtual worlds are one example. “We reached a new audience that loved virtual and loved that environment but might not have sat and watched the show week after week…[There are] lots of places to enter into a point of engagement without having to go through one giant portal.”
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