Google buys Doubleclick for $3.1 billion

The bidding war between Microsoft and Google has ended with Google acquiring Doubleclick for $3.1 billion. “Google really wants to get into the display advertising business in a big way, and they don’t have the relationships they need to make it happen,” said Dave Morgan, the chairman of Tacoda, an online advertising network. “But DoubleClick does. It gives them immediate access to those relationships.” Doubleclick recently unveiled a Nasdaq-like advertising exchange that also got Google’s attention. To say the least, this acquisition cements Google’s dominancy in the online ad world.

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View Comments for “Google buys Doubleclick for $3.1 billion”

  1. darn.

    i was kinda hoping msft would have won this round.

    i just think it would have made for good competition.

    Posted by invitedmedia | April 13, 2007, 3:06 pm
  2. forget Bubble2.0 this sounds like Bubble3.1

    (or bubble3.3, if you look elsewhere at what goog is paying)

    CASH! too.

    Posted by invitedmedia | April 13, 2007, 3:27 pm
  3. wow. is that a typo? does it really say BILLION!!!!

    Posted by joe | April 13, 2007, 3:51 pm
  4. geo-targeted display ads anyone???

    Posted by invitedmedia | April 13, 2007, 5:20 pm
  5. dominancy?

    Posted by buzz | April 14, 2007, 4:20 pm
  6. Google bought Double Click? I’m sure glad I’ve got anti- spyware, virus catcher and a rookit defender.

    Posted by Catmoves | April 15, 2007, 3:49 pm
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    Posted by efitpoqsg lkmawvf | June 11, 2007, 11:51 am

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