The bidding war between Microsoft and Google has ended with Google acquiring Doubleclick for $3.1 billion. “Google really wants to get into the display advertising business in a big way, and they don’t have the relationships they need to make it happen,†said Dave Morgan, the chairman of Tacoda, an online advertising network. “But DoubleClick does. It gives them immediate access to those relationships.†Doubleclick recently unveiled a Nasdaq-like advertising exchange that also got Google’s attention. To say the least, this acquisition cements Google’s dominancy in the online ad world.
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darn.
i was kinda hoping msft would have won this round.
i just think it would have made for good competition.
forget Bubble2.0 this sounds like Bubble3.1
(or bubble3.3, if you look elsewhere at what goog is paying)
CASH! too.
wow. is that a typo? does it really say BILLION!!!!
geo-targeted display ads anyone???
dominancy?
Google bought Double Click? I’m sure glad I’ve got anti- spyware, virus catcher and a rookit defender.
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