Google buys Doubleclick for $3.1 billion
Cory Bergman April 13th, 2007
The bidding war between Microsoft and Google has ended with Google acquiring Doubleclick for $3.1 billion. “Google really wants to get into the display advertising business in a big way, and they don’t have the relationships they need to make it happen,” said Dave Morgan, the chairman of Tacoda, an online advertising network. “But DoubleClick does. It gives them immediate access to those relationships.” Doubleclick recently unveiled a Nasdaq-like advertising exchange that also got Google’s attention. To say the least, this acquisition cements Google’s dominancy in the online ad world.
7 Comments Add your own
1. invitedmedia | April 13th, 2007 at 3:06 pm
darn.
i was kinda hoping msft would have won this round.
i just think it would have made for good competition.
2. invitedmedia | April 13th, 2007 at 3:27 pm
forget Bubble2.0 this sounds like Bubble3.1
(or bubble3.3, if you look elsewhere at what goog is paying)
CASH! too.
3. joe | April 13th, 2007 at 3:51 pm
wow. is that a typo? does it really say BILLION!!!!
4. invitedmedia | April 13th, 2007 at 5:20 pm
geo-targeted display ads anyone???
5. buzz | April 14th, 2007 at 4:20 pm
dominancy?
6. Catmoves | April 15th, 2007 at 3:49 pm
Google bought Double Click? I’m sure glad I’ve got anti- spyware, virus catcher and a rookit defender.
7. efitpoqsg lkmawvf | June 11th, 2007 at 11:51 am
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