Archive for April 15th, 2007
A refreshing start to the RTNDA side of the NAB convention here in Las Vegas as the opening session focused on all things web 2.0. Among the panel members: Terry Heaton, Amanda Congdon and Michael Rosenblum, with CNN’s Miles O’Brien moderating. Last year at the time, I remember sitting here and listening to the opening session (which included Dan Rather) dismiss blogging as a non-journalistic sport. Not this year. The message is clear for broadcasters: the playing field has changed, and it’s time to step up online. I’ve written up a couple pages with good information including some nuggets like:
- Heaton says broadcasters must “define and organize” the local web
- Congdon is pressed about doing commercials while at ABCNews.com
- O’Brien chats live with his kids via a webcam on the big-screen
- Rosenblum tells students they wasted their time on J-school
Full report after the break…
Read the full post April 15th, 2007
I’ve had my first three days of Twitter, and I have mixed feelings about the thing. It’s a lot like blogging, in that you feel compelled to update the thing constantly. It’s also like blogging because you can’t imagine anyone cares. The brevity of the post also puts the pressure on. Rex has already come damn close to mastering the Twitter witticism (a twitticism?), but it has been slow going for me and Cory. Already we’ve had two “tweets” that exceeded the letter count. The potential for a social “breaking friends alert” is fascinating. It’s not IM, it’s not email, it’s not blogging and it’s not a chat room. I like any new variation on technology I can only describe in terms of what it’s not.
April 15th, 2007
Microsoft said Google’s acquisition of Doubleclick would “substantially reduce competition in the advertising market on the web” and “capture consumer information on an unprecedented scale.” Google, of course, says it’s not the case.
April 15th, 2007
A big victory for Google in its quest to move into traditional media advertising. The company has signed a multi-year deal with Clear Channel to sell close to 5 percent of spot inventory — some of it in premium time periods — across 675 radio stations. “It represents an opportunity to put what is arguably the hottest sales organization in the world to work selling our inventory, and we’re very excited about that,” said John Hogan, CEO of Clear Channel. “If it is a success, we would want to replicate it and expand it.” While many people have doubted whether Google will have success in traditional media, it’s a sure bet that they’ll eventually win over a fair share of major media groups.
April 15th, 2007
I arrived in Las Vegas Friday night, and Cory will be here this morning. You can follow our brief, brief notes via our twitter coverage (An LR first) or our slightly more substantial coverage here at LR. Convention goers: The Hilton coffee shop has free (unadvertised) WiFi, ya’ll. It’s $12 in the room (wired and hidden behind my TV on the opposite side of the room as my desk) and God knows how much on the convention floor.
April 15th, 2007
