Comments on: Don’t ‘redesign a website’ - invest in your business

By: unsurelok

unsurelok — Tue, 17 Apr 2007 20:08:41 +0000

Steve your addressing half the problem, mindset, the other half is expertise and skills.

With all due respect to Stephen, where are the cheap tools? Stringing together a bunch of stuff to kluge together a serious community website is no small task and what do you have in the end?

A del.icio.us blogger youtube till it flickr’s and dies?

Of course there has to be a demand and the stations aren’t demanding it.

By: Rob

Rob — Tue, 17 Apr 2007 14:39:35 +0000

Frakking A.

By: Angela

Angela — Tue, 17 Apr 2007 14:10:32 +0000

Amen to that. It’s as if some managers, are afraid to tweak job descriptions or add/eliminate duties. If you’re going to change, then CHANGE.
I say figure out what you need, reevaluate what you have, identify people’s strengths and utilize staff to the fullest.
And if training is needed, train people to become actual do’ers.

By: Stephen Warley

Stephen Warley — Tue, 17 Apr 2007 13:51:20 +0000

It goes without saying that I agree . . . however the folks today are far removed from the entrepreneurs that launched television. Visionary websites will never be born inside corporations. They are born outside them in dormitories, basements, and garages. It is those people who are incentivised to be truly innovative because they have nothing to lose and everything to gain. They have a sense of ownership, a sense of passion. Sure corporations have tons of cash and well-known brands, but how many of their employees are really willing to stick their neck out for them. So why wait for the corporations . . . .we ALL have the tools (and quite cheaply too) to execute our own visions?

By: Chump

Chump — Tue, 17 Apr 2007 13:46:24 +0000

What do they want? its becoming obvious that one areas is we all need to look into live and ondemand MOBILE video. We really need to wake up to this and start delivering.

By: invitedmedia

invitedmedia — Tue, 17 Apr 2007 12:41:33 +0000

i hate to give away ideas but i find it counterproductive to totally re-de your web channel anyways… unless it’s your intention to piss off your audience.

how about taking/breaking off features that work into their own property. LINK to them. advertisers so like to get on the homepage…doesn’t matter which one, just a homepage. somewhere.

sure, delete some of the crap that does nothing but take up valuable real estate.

but to think your alexa graph that depicts you’ll have zero visitors if the trend continues unabated for another 6 months will be solved by a cool looking blue colored background is absurd.

“the public” understands these things.

By: Michael Rosenblum

Michael Rosenblum — Tue, 17 Apr 2007 10:02:46 +0000

nice.

By: Jason Salas

Jason Salas — Tue, 17 Apr 2007 07:49:47 +0000

Damn straight. Maybe Steve’s inspired by the NAB buzz, maybe the glad recipient of an industrial epiphany, whatever the reason, this is sound advice. Good job, Steve.

If you’re going to do something, do it right.