AOL launching new programming as transition continues

David Johnson April 17th, 2007

AOL jumped the TV upfront gun to announce a number of high profile convergence/crossover content deals with the likes of Dreamworks, Survivor producer Mark Burnett, and Ellen Degeneres as it continues moving the focus from the ISP business to free broadband content destination. “This is really AOL’s coming out party as an advertising-supported broadband online service,” said AOL Chief Executive Randy Falco. Time Warners shares have been improving since AOL’s strategy shift. Fourth-quarter ad sales rose 49 percent to nearly $2 billion. AOL claims it reaches about 89 percent of web users.