Comments on: WKRN GM: Blogs account for 40 percent of traffic http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/ Where TV Finds the Future Fri, 29 Aug 2008 19:14:23 +0000 http://wordpress.org/?v=2.5.1 By: Grimmy http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-280058 Grimmy Wed, 18 Apr 2007 20:47:14 +0000 http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-280058 I think whether you want to aggregate your blogs under one name, or spread them out over many uncommon ones depends on your unique market. If you have a very strong brand and either rival or kick the newspaper's ass, you should keep things under your strong brand. If you have a weak brand and a weak site, you should consider doing something like this to attract new users from search optimization. I think something that gets glossed over a lot that is true in television and should also hold true on the web is that there is no one perfect answer for every station. We're all our own little snowflakes and no two should be alike. I think whether you want to aggregate your blogs under one name, or spread them out over many uncommon ones depends on your unique market.

If you have a very strong brand and either rival or kick the newspaper’s ass, you should keep things under your strong brand.

If you have a weak brand and a weak site, you should consider doing something like this to attract new users from search optimization.

I think something that gets glossed over a lot that is true in television and should also hold true on the web is that there is no one perfect answer for every station. We’re all our own little snowflakes and no two should be alike.

]]> By: unsurelok http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-280016 unsurelok Wed, 18 Apr 2007 19:46:17 +0000 http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-280016 skipping the mod delay... Mike prove it, i’d like some empirical data on the many vs one.You’re saying a weather blog - by being on a different url - is somehow better at traffic conversion? I’ll better its not better at cross utilization of the total feature set of the collective sites. I’ve worked with some of the most respected SEO companies in the biz and they would tell you at best it would be a wash, at worst you might get flagged as a link farm and get your PR lowered. From a search engines perspective. Are you saying that most of your traffic is referred from search engines? People don’t come directly to these pages?Maybe they can’t find them without a search engine because they are sprinkled all over the web. I still don’t see the evidence, if the weather blog was a page/section at WKRN how would perform inferior to this distinct url. From a marketing perspective its alot easier to create a memorable brand to market and for the user to go to /remember. How is this inferior: www(dot)foxnews(dot)com/oreilly/index.html ? It seems to me what you aren’t saying is you are trying to distance the personal opinions and entertainment and community discussions from the sacrosanct BROADCAST NEWS page which would be contrary to the mission wouldn’t it? I appreciate the reply skipping the mod delay…

Mike prove it, i’d like some empirical data on the many vs one.You’re saying a weather blog - by being on a different url - is somehow better at traffic conversion? I’ll better its not better at cross utilization of the total feature set of the collective sites.

I’ve worked with some of the most respected SEO companies in the biz and they would tell you at best it would be a wash, at worst you might get flagged as a link farm and get your PR lowered. From a search engines perspective.

Are you saying that most of your traffic is referred from search engines? People don’t come directly to these pages?Maybe they can’t find them without a search engine because they are sprinkled all over the web.

I still don’t see the evidence, if the weather blog was a page/section at WKRN how would perform inferior to this distinct url.

From a marketing perspective its alot easier to create a memorable brand to market and for the user to go to /remember. How is this inferior: www(dot)foxnews(dot)com/oreilly/index.html ?

It seems to me what you aren’t saying is you are trying to distance the personal opinions and entertainment and community discussions from the sacrosanct BROADCAST NEWS page which would be contrary to the mission wouldn’t it?

I appreciate the reply

]]> By: unsurelok http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-280015 unsurelok Wed, 18 Apr 2007 19:44:42 +0000 http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-280015 thats because traffic is spread across 23 diffferent site thats because traffic is spread across 23 diffferent site

]]> By: Dave http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-279850 Dave Wed, 18 Apr 2007 14:55:08 +0000 http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-279850 For all the press the WKRN site gets, it's curious that their traffic numbers are barely a blip on Hitwise and less than stellar on Alexa. The traffic numbers don't seem to equal the hype. For all the press the WKRN site gets, it’s curious that their traffic numbers are barely a blip on Hitwise and less than stellar on Alexa. The traffic numbers don’t seem to equal the hype.

]]> By: mike http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-279558 mike Wed, 18 Apr 2007 04:24:32 +0000 http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-279558 Don: The numbers will fluctuate week to week and month to month. If we have a couple of stories on WKRN.com that go viral then traffic goes way up. If on the other hand we have a string of bad weathr days our weather blog can easily get thousands of hits and the blogs will win out that week. This answers unsurelok's question as well which is a good one. Why have all the blogs. If everything was under the WKRN.com banner the traffic would not approach what we are seeing with multiple sites. Don:

The numbers will fluctuate week to week and month to month. If we have a couple of stories on WKRN.com that go viral then traffic goes way up. If on the other hand we have a string of bad weathr days our weather blog can easily get thousands of hits and the blogs will win out that week. This answers unsurelok’s question as well which is a good one. Why have all the blogs. If everything was under the WKRN.com banner the traffic would not approach what we are seeing with multiple sites.

]]> By: Don Day http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-279502 Don Day Wed, 18 Apr 2007 02:27:44 +0000 http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-279502 I'm a big fan of WKRN - but the station previously said that blog views out-trafficked the main site (click the WKRN tag above and see the second story, filed by Steve in November '06). Did blog traffic go down, or did site traffic go up? Or were the previous numbers wrong? I’m a big fan of WKRN - but the station previously said that blog views out-trafficked the main site (click the WKRN tag above and see the second story, filed by Steve in November ‘06). Did blog traffic go down, or did site traffic go up? Or were the previous numbers wrong?

]]> By: invitedmedia http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-279450 invitedmedia Wed, 18 Apr 2007 01:19:43 +0000 http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-279450 i'm all for adding yet another blog to mike's stable: NashvilleIsDrawlin.com i’m all for adding yet another blog to mike’s stable:

NashvilleIsDrawlin.com

]]> By: unsurelok http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-279435 unsurelok Wed, 18 Apr 2007 01:04:53 +0000 http://www.lostremote.com/2007/04/17/wkrn-gm-blogs-account-for-40-percent-of-traffic/#comment-279435 Somebody explain the logic / strategy of building multiple sites / domains. I don't see it. I see this as fractured niches, so you build 23 blog sites for your reporters 23 different domains - why what is the benefit? Are you gonna tell me there is a SEO benefit some kinda google game for pagerank? Why does building a microcosm of the web locally work? The audience won't mingle? The kids wont go where mom and dad go?Really? Why wouldn't you have one full featured site with sections, categories, functions that are tailored to the user? Then you can mash it up let them filter the site the way they want it from their own page or their groups page. The last thing I want to do is run around to 23 freaking sites to read local blogs. I get that they have a blog aggregator and I guess they need one but that seems crazy - aggregate my own blogs because I strung them out all over the place. Why not put them on a single site on different pages and pull the recent posts into one page, I could see alot more synergy with the content that way alot more flexibility not to mention load balancing server traffic for spikes like the VT story brings. Hey I'm just asking Somebody explain the logic / strategy of building multiple sites / domains. I don’t see it. I see this as fractured niches, so you build 23 blog sites for your reporters 23 different domains - why what is the benefit?

Are you gonna tell me there is a SEO benefit some kinda google game for pagerank?

Why does building a microcosm of the web locally work? The audience won’t mingle? The kids wont go where mom and dad go?Really?

Why wouldn’t you have one full featured site with sections, categories, functions that are tailored to the user? Then you can mash it up let them filter the site the way they want it from their own page or their groups page.

The last thing I want to do is run around to 23 freaking sites to read local blogs. I get that they have a blog aggregator and I guess they need one but that seems crazy - aggregate my own blogs because I strung them out all over the place. Why not put them on a single site on different pages and pull the recent posts into one page, I could see alot more synergy with the content that way alot more flexibility not to mention load balancing server traffic for spikes like the VT story brings.

Hey I’m just asking

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