Our rebellious presentation: ‘Tear up your website’
Cory Bergman April 18th, 2007
Broadcasting & Cable has a short write-up on our Lost Remote panel session yesterday with the headline, “Tear up your website.” Well, it didn’t seem like we were so rebellious at the time, but we didn’t pull any punches. Our major points:
1. The web is not TV, so stopping treating it like TV. Put smart web people in charge of your websites and online strategies.
2. Expand beyond news, weather and traffic to local information niches with new sites and new brands. Do it fast before the pure plays beat you to it.
3. Start producing original video that’s tailored to the web. Repurposing video from TV is only the first of many steps.
4. Aggregate, don’t just produce content. Reach out to bloggers in your market, aggregate them and empower them.
5. Launch small. Expand it if it’s successful, and pull it down if it’s not working. Don’t fear failure. Foster experimentation.
We’ll be posting some examples from the presentation over the next several days.
7 Comments Add your own
1. Safran | April 18th, 2007 at 10:56 am
Also: Yesterday we said “Stop using pageviews as your metric.” Today it’s in the Wall Street Journal that Nielsen//NetRatings is dropping pageviews. Gotta love the timing.
2. Michael Rosenblum | April 18th, 2007 at 11:26 am
sounds promising, did you say ‘your websites suck?”
3. The Tony | April 18th, 2007 at 2:46 pm
Hope you found time to plug the Things Viewsers Never Say article.
4. Jason Salas | April 18th, 2007 at 4:43 pm
Great! Can’t wait to see the slides.
5. Steve Safran | April 18th, 2007 at 5:37 pm
Rosey: What - and plagiarize you?
6. Hussman | April 19th, 2007 at 6:05 am
Oh to be there and have heard this presentation… any chance us non-attendees could see it?
7. Safran | April 19th, 2007 at 2:22 pm
It’s hard just to put together slides of what we did, since we’re something of an “act” after all these years and we only use the slides as visuals to accompany what we’re talking about. But we’ve had requests, so we will make something available that I will be working on next week. Thanks for asking.
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