Nexpo is underway, newspapers are serious about video
David Johnson April 23rd, 2007
I’m currently at Nexpo, the Newspaper Association of America’s technology meeting. As usual, the show floor has lots of neat machines and it is a great place to shop for fun things like presses, inserters, editorial systems, and all that good stuff. This year, though, there are quite a few items on the agenda that pertain to online content, and especially video. Apple hosted a well-attended breakfast event to tout their rich media storytelling tools, and Adobe is selling their editing suite. Rob Curley is here, so hallways are buzzing about his newspaper video work like Naples’ Studio 55 and onBeing. Disruptive innovation is a hot topic. While they are still taking care of the ink and paper business, newspaper technologists are definitely not hiding their heads in the sand.
4 Comments Add your own
1. Steve Safran | April 23rd, 2007 at 5:41 pm
Good stuff, David. Keep us updated, especially on how newspapers are tackling video advertising.
2. David Johnson | April 24th, 2007 at 8:39 am
there’s not a lot of consistency there, things are happening fast, have only just happened, and are only just beginning to happen in terms of video and advertising. i think most papers have just been getting their feet wet up til now, first testing, then training, and now they are building inventory to sell against.
at this point, i think most of the preroll spots are coming from services we all know, but i have heard some buzz about local advertisers getting interested in buying video. at the naa connections conference, which is more dedicated to new media content and marketing than nexpo, i did see a few vendors that were pitching services to help local papers create video ads.
talks here so far have been more about handling the nuts and bolts of the technology from capture to ingestion and editing and then output and storage. i am surprised that asset management isn’t being talked about more. it may be that database archive/delivery/catalog systems for short video clips is a missing link that will most likely cause some headaches down the road for papers who find their content inventory creeps up on them.
3. Steve | April 24th, 2007 at 8:48 am
Is Avid being represented, or are they missing the boat on this market as well?
4. David Johnson | April 25th, 2007 at 12:49 pm
avid was a no show. apple owned the place in terms of video, but mostly because adobe was pushing indesign more than premiere — mainly due to breaking cs3 into different packages, trying to eat quark’s lunch, yadda, yadda, yadda.
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