at this point, i think most of the preroll spots are coming from services we all know, but i have heard some buzz about local advertisers getting interested in buying video. at the naa connections conference, which is more dedicated to new media content and marketing than nexpo, i did see a few vendors that were pitching services to help local papers create video ads.

talks here so far have been more about handling the nuts and bolts of the technology from capture to ingestion and editing and then output and storage. i am surprised that asset management isn’t being talked about more. it may be that database archive/delivery/catalog systems for short video clips is a missing link that will most likely cause some headaches down the road for papers who find their content inventory creeps up on them.