Joost lands 32 advertisers for launch

Cory Bergman April 29th, 2007

The online video site Joost — which has yet to launch — has secured 32 advertisers including Electronic Arts, Kraft, Lionsgate, Microsoft, Procter & Gamble and United Airlines. I’ve been part of the private beta, and I’ve been impressed with the interface and the video quality (as I write, my wife Kate is trying to wrestle my laptop away to watch National Geographic.)