MTV may rename ‘TRL’ to ‘URL’
Cory Bergman April 30th, 2007
MTV plans to launch a revamped Total Request Live (TRL) this summer with a hefty amount of viewer/user participation, and execs say the leading candidate for a new name for the webified show is URL. TRL has lost over half its viewers since 1999.
Earlier: MTV.com unveils ‘radical’ new strategy to attract teens
5 Comments Add your own
1. Dave | April 30th, 2007 at 2:43 pm
Probably because “teen specific” music (boy bands, girl pop, and rap-rock) has been dead for about five years now.
Like it or not, TRL was built around that music.
2. discreet_chaos | April 30th, 2007 at 4:18 pm
…and though I hate to admit it, but it really benefited from Carson Daly.
3. Hussman | May 1st, 2007 at 6:29 am
I stopped watching when they stopped playing videos on a VIDEO REQUEST SHOW….
Oh, that, and I don’t have cable anymore
4. hi | July 27th, 2007 at 9:29 am
profile friends website mycrib.net
5. tyler | July 31st, 2007 at 10:07 am
mycrib.net
friends
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