Video ads coming to YouTube this summer
Cory Bergman April 30th, 2007
We’ve heard that YouTube is experimenting with video ads — pre-rolls and post-rolls among them — but this is the first time we’ve seen a date. YouTube says it will begin rolling out video ads this summer. But the question has always been: will people put up with pre-rolls on user-submitted clips? Brightcove’s Jeremy Allaire suggests a new model that involves a 3-second pre-roll and a 10-second mid-roll ad. Sounds like a good approach for clips with natural interruption points — semi-professionally produced content — but jamming a 10-second ad into most user-video clips would be a big turn-off, if you ask me. So we’ll just have to wait and see how YouTube tackles it.
4 Comments Add your own
1. ohigotchya | April 30th, 2007 at 2:57 pm
I’m especially out of luck because the video i took of my turtle playing a tambourine runs 9 seconds long. That means people have to sit through a ten second ad in the middle of that?
2. Michael Rosenblum | May 1st, 2007 at 5:25 pm
the midroll idea sounds particularly annoying.
3. Mark Mascolino | May 1st, 2007 at 9:16 pm
What about pre-roll for only the most popular of clips. One could presume that the most popular clips are of content that people want to see so they would tolerate a short pre-roll ad.
4. dan | May 2nd, 2007 at 9:41 am
It would have to be heavily moderated - no one wants their ad in unsuitable content.
It would have to be the top 20 clips or something like that.
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