Here is what I mean:

A video icon would help…

Player CONTROLS would help…

A slider would help….

Scaling the image so that it is widescreen proportions OR so it had some player attributes would help…

A BIG play button with the arrow would help (not the tiny one they have now)

Basically it looks anything like video despite words that say video (or a headline — that doesn’t even LOOK like a headline)

KING5’s site, for example, has a video player on it, and it certainly *looks* like a video player.

There are a dozen things to make content look like video and I can’t say that click2houston’s thingie LOOKS like video. (Words don’t convey LOOKS)

Thanks again for your kind words…

Please feel free to call me an idiot — no one cares what becomes of me…

Would a rabbit-ears antenna make it look more like a TV?

The only problem with it is that until you notice the “play” word you have little indication its a video player…

They need to make it LOOK more like a minature video player…. for the longest time, I thot it was just an ad.

One minor criticism is that the small player that appears when you load the page doesn’t really stand out as it’s a bit dark compared to the rest of the site. But that’s nothing that couldn’t be easily changed.

On a related note, I like how IBS has given each station group (Post-Newsweek, Hearst-Argyle, NBC, Meredith, etc.) its own “feel”. This wasn’t the case a few years ago, when all of the sites had the same layout. (Take a look at any Cox-owned station’s website to see the old design still in use.)