CBS News syndicating video via Brightcove

Cory Bergman May 2nd, 2007

CBS recently inked a video distribution deal with Brightcove, and now CBS News is offering blogs and other online publishers the ability to embed a CBS News player on their sites. Video will include CBS Evening News, The Early Show and news video produced exclusively for the web. “This partnership underscores CBS News’ ongoing strategy of making our programming available on multiple platforms, while also generating additional revenue,” said Sean McManus, President, CBS News and Sports. Press release…

PRESS RELEASE — CBS News and Brightcove, the Internet TV pioneer, today announced that CBS News will use the Brightcove service to syndicate ad-supported video from CBS News across the Internet. The partnership will expand non-linear distribution of CBS News content, available today on AOL News, Comcast and YouTube, to thousands of small and medium-sized websites and blogs.

In partnering with CBS News, Brightcove adds broadcast network news content to its growing portfolio of partners in the Brightcove Syndication Marketplace and will also feature CBS News on Brightcove.com.

Through the Brightcove managed syndication service, approved website publishers will have the opportunity to embed a CBS News video player directly onto their sites. The CBS News video player will include the latest video from the CBS EVENING NEWS with KATIE COURIC, THE EARLY SHOW and other CBS News programs, as well as video produced by CBS News exclusively for the Web.

“This partnership underscores CBS News’ ongoing strategy of making our programming available on multiple platforms, while also generating additional revenue,” said Sean McManus, President, CBS News and Sports. “Through this arrangement with Brightcove, we hope to meet the seemingly insatiable appetite for news online by building new distribution relationships and creating new opportunities for our advertisers.”

“CBS News is one of the leading news organizations in the world,” said Jeremy Allaire, Chairman and Chief Executive Officer, Brightcove. “We are excited to be chosen by CBS News as the syndication platform to grow an audience of website affiliates who will carry the latest news to Internet audiences around the globe.”

Websites interested in carrying CBS News on their sites will be able to go to cbsnews.com or to the Brightcove Syndication Marketplace at http://studio.brightcove.com/affiliates/syndication-marketplace.cfm to apply to become an affiliate.