Murdoch would brand business channel with WSJ

Cory Bergman May 3rd, 2007

News Corp’s Rupert Murdoch sat down with the NY Times to explain why he wants to own Dow Jones and what he would do with the Wall Street Journal. “We’re not coming in with a bunch of cost-cutters,” he said, but added: “I’m not saying it’s going to be a holiday camp for everybody.” Murdoch revealed that he would use the Wall Street Journal brand as the name for Fox’s upcoming business channel, and he said he would like to meet with members of the Bancroft family. “I think the next step for us is to be patient — and to be available at anytime should they respond to my suggestion for a meeting.” A Dow Jones trustee said 52 percent of the shares in the Bancroft family are opposed to selling, yet the company has not rejected the bid outright.