Comments on: Chicago Tribune mulls evening online ‘edition’ http://www.lostremote.com/2007/05/04/chicago-tribune-mulls-evening-online-edition/ Where TV Finds the Future Sat, 11 Oct 2008 02:00:25 +0000 http://wordpress.org/?v=2.5.1 By: Eric http://www.lostremote.com/2007/05/04/chicago-tribune-mulls-evening-online-edition/#comment-299919 Eric Sat, 05 May 2007 01:37:21 +0000 http://www.lostremote.com/2007/05/04/chicago-tribune-mulls-evening-online-edition/#comment-299919 The SeattlePI tried this with their "day part" web site publishing. They had totally different styles and content for the web site published at set schedules throughout the day (still updated news within those blocks). They could not realize enough traffic to justify the expense of a three-times daily template change and pagination effort. The office prime time that rules the web still holds. 10am-2pm is where it's at. The SeattlePI tried this with their “day part” web site publishing. They had totally different styles and content for the web site published at set schedules throughout the day (still updated news within those blocks).

They could not realize enough traffic to justify the expense of a three-times daily template change and pagination effort.

The office prime time that rules the web still holds. 10am-2pm is where it’s at.

]]> By: Safran http://www.lostremote.com/2007/05/04/chicago-tribune-mulls-evening-online-edition/#comment-299702 Safran Fri, 04 May 2007 22:40:47 +0000 http://www.lostremote.com/2007/05/04/chicago-tribune-mulls-evening-online-edition/#comment-299702 This is still thinking in terms of the old way news was consumed. You point out that prime time on the web is midday. And midday stretched across four time zones is, pretty much, all dayside. So it makes no sense focusing your efforts on the evening - when TV newscasts are dropping audience share by the bucket. Write the news when there is news to be written. Report it when it's done. Beat the other guys by being more aggressive and accurate. There's no huge secret here. This is still thinking in terms of the old way news was consumed. You point out that prime time on the web is midday. And midday stretched across four time zones is, pretty much, all dayside. So it makes no sense focusing your efforts on the evening - when TV newscasts are dropping audience share by the bucket.

Write the news when there is news to be written. Report it when it’s done. Beat the other guys by being more aggressive and accurate. There’s no huge secret here.

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