NatGeo takes wraps off new broadband channel
Cory Bergman May 7th, 2007
Called NGC Wild!, the new National Geographic broadband channel will feature original full-length shows every week plus dozens of nature clips. “When you talk about professionally generated video content [online], then [supply] is tight, and that should be to the advantage of these broadband networks, which means CPMs will stay high,” said Michael Hayes, SVP at NatGeo. And with the NCTA show in Las Vegas this week, get ready for a lot more of these kind of announcements. NGC Wild also will have its own VOD channel on select cable operators.
1 Comment Add your own
1. !nvitedmedia | May 7th, 2007 at 7:43 am
cable really wants the term “broadband channel” to become the standard when folks refer to their online offerings. you can’t blame them, the potential is huge.
ota broadcasters had better come up with one of their own.
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