Partner with everybody while fighting everybody

A panel of heavyweight media execs at NCTA yielded some very interesting remarks when discussing internet companies like Google. “We’re in a world where we’re a partner with everybody and we’re fighting everybody,” said News Corp. Chief Operating Officer Peter Chernin. “The amount of money we get from those (internet companies) are a fraction of those we get from the cable industry. We have to be careful not to disaggregate.” Time Warner CEO Richard Parsons went one step further. “The Googles of the world, they are the Custer of the modern world. We are the Sioux nation,” he said. It’s interesting to watch how the tone of major media companies is changing from silence to openness to a little combativeness now with Google. (By the way, PaidContent has more here.)