Fox to offer MySpace slots to Super Bowl advertisers

Cory Bergman May 10th, 2007

Fox is offering a little extra for advertisers willing to sink $2.7 million into a 30-second spot for next year’s Super Bowl: placement on MySpace. Advertisers will be able to offer customers “calls to action” after their spots run online, with coupons or links to their own sites, for instance. Explains the WSJ, “This marks the biggest move yet by a network to try to leverage its internet ties to buyers who are increasingly demanding a web component in their marketing plans.” (WSJ sub. req.)