DriverTV.com: Moving car ad money into video

Steve Safran May 14th, 2007

We’ve talked a lot here about how local TV stations have missed out on the opportunity to have online video ads. Here’s an example of someone filling an obvious need. There are lots of sites you can go to for auto information, but they don’t have video: DriverTV.com debuts officially today, and it’s a simple and elegant video site. (DriverTV has been a VOD-only offering since 2005) You choose the cars you’re interested in, and you watch a video for each. There’s even an option to watch in HD. Automotive is the place where local ad dollars are moving dramatically online. Mash this up with local car dealers and you have a valuable property. (NYT)