http://www.lostremote.com/2007/05/16/martin-nisenholtz-times-must-distribute-its-video/ Where TV Finds the Future Fri, 21 Nov 2008 10:23:16 +0000 http://wordpress.org/?v=2.5.1 http://www.lostremote.com/2007/05/16/martin-nisenholtz-times-must-distribute-its-video/#comment-313466 Michael Rosenblum Thu, 17 May 2007 19:28:52 +0000 http://www.lostremote.com/2007/05/16/martin-nisenholtz-times-must-distribute-its-video/#comment-313466 Martin is one of the smartest guys around. If only he ran the paper as well. Maybe one day he will. Martin is one of the smartest guys around. If only he ran the paper as well. Maybe one day he will.

]]> http://www.lostremote.com/2007/05/16/martin-nisenholtz-times-must-distribute-its-video/#comment-313258 Barlow Keener Thu, 17 May 2007 15:34:32 +0000 http://www.lostremote.com/2007/05/16/martin-nisenholtz-times-must-distribute-its-video/#comment-313258 I heard Martin's presentation yesterday which was excellent. It was like listening to the typical NYT article - concise, full of good facts (the numbers), with color (the videos), and analytic. As Robert Scoble said in his blog Scoblizer.com, Martin "Get's It". I was interested in using the numbers for a back of the envelope calculation of profitability. Martin reported that the NYT is doing now 5 million impressions per month on all videos. Martin explained afterwards that 20% of the videos do not have ads like the war related videos. That there are 20 editors working on editing the regular reporters' videos. And that the NYT is receiving $70CPM as noted in your blog. That is a total estimated monthly revenue from video ads of $280,000 monthly or .5% of the total $750m annual video ad spend last year. (not bad!) Subtract salaries for the 20 editors estimated to be with benefits $80,000 per month and Content Delivery Network (CDN) - like Akami or Limelight - for each 3 minute video at $.50/Gb or streaming at 256k - which is estimated at $230,000 for all 5 million impressions and it appears that the NYT is near breaking even or profitable on the venture. If they are showed two ads in each video instead of one pre-roll – like with an additional mid-roll or media rich mid-roll, they would be profitable to the tune of $3.3m annually. Not bad for a group of reporters doing their regular jobs. I heard Martin’s presentation yesterday which was excellent. It was like listening to the typical NYT article - concise, full of good facts (the numbers), with color (the videos), and analytic. As Robert Scoble said in his blog Scoblizer.com, Martin “Get’s It”. I was interested in using the numbers for a back of the envelope calculation of profitability. Martin reported that the NYT is doing now 5 million impressions per month on all videos. Martin explained afterwards that 20% of the videos do not have ads like the war related videos. That there are 20 editors working on editing the regular reporters’ videos. And that the NYT is receiving $70CPM as noted in your blog. That is a total estimated monthly revenue from video ads of $280,000 monthly or .5% of the total $750m annual video ad spend last year. (not bad!) Subtract salaries for the 20 editors estimated to be with benefits $80,000 per month and Content Delivery Network (CDN) - like Akami or Limelight - for each 3 minute video at $.50/Gb or streaming at 256k - which is estimated at $230,000 for all 5 million impressions and it appears that the NYT is near breaking even or profitable on the venture. If they are showed two ads in each video instead of one pre-roll – like with an additional mid-roll or media rich mid-roll, they would be profitable to the tune of $3.3m annually. Not bad for a group of reporters doing their regular jobs.

]]> http://www.lostremote.com/2007/05/16/martin-nisenholtz-times-must-distribute-its-video/#comment-312737 Lee Aase Thu, 17 May 2007 02:56:09 +0000 http://www.lostremote.com/2007/05/16/martin-nisenholtz-times-must-distribute-its-video/#comment-312737 Excellent post. Thanks for sharing this, Steve. I work for Mayo Clinic, and one of the things we are exploring is putting more health and medical video on the web. Your notes from a presentation by another "big brand" are helpful for our discussions on what is appropriate for us. Excellent post. Thanks for sharing this, Steve. I work for Mayo Clinic, and one of the things we are exploring is putting more health and medical video on the web. Your notes from a presentation by another “big brand” are helpful for our discussions on what is appropriate for us.

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