Comments on: The disconnect between consumers and major media http://www.lostremote.com/2007/05/16/the-disconnect-between-consumers-and-major-media/ Where TV Finds the Future Sat, 11 Oct 2008 12:35:27 +0000 http://wordpress.org/?v=2.5.1 By: Keith http://www.lostremote.com/2007/05/16/the-disconnect-between-consumers-and-major-media/#comment-315476 Keith Sat, 19 May 2007 15:02:56 +0000 http://www.lostremote.com/2007/05/16/the-disconnect-between-consumers-and-major-media/#comment-315476 American films' global market is getting larger and more efficient, but where is the evidence for globalization of TV? Aside from BBC America and Univision, I don't see it. What is an example of a successful television channel online with a world audience? Viral video is certainly a global thing, enabled by YouTube and others, but the videos that get famous are amateur clips that are neither movies nor TV. What downloadable TV content there is, is surely being downloaded 99% in the markets the shows are already in, not in Kenya or France or Hong Kong. Can Mentos and Diet Coke get some sort of advertising benefit from the viral side of this? Probably. But they get that benefit because they are global brands, not because they are good for geo-targeted ads. Geotargeted ads are good for search engines, but if video is getting more global than video ads are getting less geo-specific, not more. American films’ global market is getting larger and more efficient, but where is the evidence for globalization of TV? Aside from BBC America and Univision, I don’t see it. What is an example of a successful television channel online with a world audience?

Viral video is certainly a global thing, enabled by YouTube and others, but the videos that get famous are amateur clips that are neither movies nor TV. What downloadable TV content there is, is surely being downloaded 99% in the markets the shows are already in, not in Kenya or France or Hong Kong.

Can Mentos and Diet Coke get some sort of advertising benefit from the viral side of this? Probably. But they get that benefit because they are global brands, not because they are good for geo-targeted ads. Geotargeted ads are good for search engines, but if video is getting more global than video ads are getting less geo-specific, not more.

]]> By: Kaan Yigit http://www.lostremote.com/2007/05/16/the-disconnect-between-consumers-and-major-media/#comment-313803 Kaan Yigit Fri, 18 May 2007 01:35:21 +0000 http://www.lostremote.com/2007/05/16/the-disconnect-between-consumers-and-major-media/#comment-313803 This is a real gem - thanks This is a real gem - thanks

]]> By: ! http://www.lostremote.com/2007/05/16/the-disconnect-between-consumers-and-major-media/#comment-312532 ! Wed, 16 May 2007 22:02:18 +0000 http://www.lostremote.com/2007/05/16/the-disconnect-between-consumers-and-major-media/#comment-312532 good point about "don't want to" rob. the question is, why not??? with simple geo-targeted ads the content becomes a commodity and the ads are served based on the location of the most important part of the equation- the user. maybe ego keeps them from "wanting to". good point about “don’t want to” rob.

the question is, why not???

with simple geo-targeted ads the content becomes a commodity and the ads are served based on the location of the most important part of the equation- the user.

maybe ego keeps them from “wanting to”.

]]> By: Rob http://www.lostremote.com/2007/05/16/the-disconnect-between-consumers-and-major-media/#comment-312514 Rob Wed, 16 May 2007 21:25:17 +0000 http://www.lostremote.com/2007/05/16/the-disconnect-between-consumers-and-major-media/#comment-312514 Steve ... thanks for posting notes from this ... very exciting discussion from the sounds of it. Best line, IMO: Danilovic: One of the major trends I couldn’t have predicted 10 years ago when I started is that the business is going global – if you look at TV and film today it’s still territorial. All of a sudden you can put a television channel online and you’re global, and there’s this power of the global consumer and that changes the way business is done today. People that get that message already are more successful than the ones that either don't or don't want to. Steve … thanks for posting notes from this … very exciting discussion from the sounds of it.

Best line, IMO:

Danilovic: One of the major trends I couldn’t have predicted 10 years ago when I started is that the business is going global – if you look at TV and film today it’s still territorial. All of a sudden you can put a television channel online and you’re global, and there’s this power of the global consumer and that changes the way business is done today.

People that get that message already are more successful than the ones that either don’t or don’t want to.

]]>