New study renews click fraud debate
Cory Bergman May 17th, 2007
Click fraud is happening much more often that originally thought, according to a new study by Fair Isaac Corp. The research labels 10-15 percent of pay-per-click ads are “pathological,” or likely the result of click fraud. “It’s still an early result,” said Joseph Milana, the company’s chief scientist. “The question remains about how broad the problem is in the entire marketplace.” Google has maintained it’s able to catch all but .02 percent of click fraud across its network.
1 Comment Add your own
1. ! | May 18th, 2007 at 5:28 am
i click on a huge amount of ads i have no intent on purchasing from. most are people doing similar stuff to the things i’m doing (or have done in the past).
i doubt i’m alone. i feel a great deal of competitors click on each others ads to keep up on what they are doing.
would this be considered click fraud?
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