NFL takes wraps off new online video policy

As LR reader Joel said when he sent us the story, “Don’t shoot the messenger.” But the NFL has come out with official language now summing up its new restrictive policies regardling online video and audio. This includes press conferences, practice video and player interviews. Ready? You get :45 seconds a day TOTAL. No archiving. No live streaming. Everything must have a link back to the NFL. Nothing can be highlighted in video sections (only allowed in story sidebars). No integrated ads. Ads that appear alongside the video must not specifically relate to the NFL video (such as sponsorships.) Oh! But you can post video of your own reporters doing a straight standup (yes, it actually says that!) Ladies and gentlemen, the NFL media mafia continues its blind quest to own every scrap of its material, regardless of promotional value.