Playing MSNBC.com in theaters
Cory Bergman May 17th, 2007
You may have heard of this already, but now CNET has some pictures. As part of MSNBC.com’s marketing campaign, they rigged a few theaters with motion cameras so the audience can play a game called Newsbreaker Live before the movie. Basically, the crowd sways left and right to collectively move a paddle in a brick-breaker game. The game also incorporates real-time RSS feeds from the site. Cool idea.
2 Comments Add your own
1. Aaron | May 18th, 2007 at 12:25 am
Wow. Just brilliant.
If I had the choice between two theaters, and knew one of them had this instead of the usual ads, I’m totally going to choose the one with human breakout before the movie.
Go fig that MSNBC would be the ones to revolutionize pre-movie advertising. How long before every movie theater starts running sponsored audience participation games beforehand?
2. Charles | May 19th, 2007 at 1:22 pm
Rainy Voice on a Sunny Parade: Run the audience-participation for NEW blockbusters only, though… It could be very lonely for a 2nd or 3rd-week release, where the theater only has 20 people…
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