I’d like to share a couple of projects I’ve launched at Belo’s KING5.com in recent weeks. The first is called Citizen Rain. It combines a standard blog with an aggregator that displays the latest blog posts from over 100 Seattle blogs divided by category. Click on “politics” for example, and you’ll see the latest blog posts from Seattle’s politics blogs. Same with news, entertainment, music, sports, outdoors and real estate.
It soft-launched a few days ago, and we’re already seeing a positive response from the Seattle blogosphere, not to mention quite a few emails asking to be added to the aggregator. KING 5’s newsroom — which has not been reading local blogs — is also beginning to use Citizen Rain to find fresh story ideas. You may notice that it is not branded with KING 5, but we’re not hiding the association, either.
The second project is a condos section on KING5.com. Seattle is in the middle of a condo building boom, and we wanted to tap into some of that revenue. So I found a local blog authored by a realtor who’s doing a terrific job covering the condo space, and we integrated it into a new section that also combines a Google Maps mashup with new condo properties springing up around the area.
We’re even experimenting with some paid placement inside the maps. So far, the response from condos marketers has been very positive, as you can tell from the ads on the section. Both Citizen Rain and the condos section reflect a urgency I feel to expand into content and revenue opportunities outside the typical comfort zone for local TV.
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