Group: Viewers watch syndicated shows live
Cory Bergman May 21st, 2007
The Syndicated Network Television Association points to one week of Nielsen ratings that show that 86 percent of TV viewers watched syndicated shows live, compared to 60 percent for network broadcast TV. “You cannot electronically skip a commercial if people are watching a program live,” says Mitch Burg, president of SNTA.
6 Comments Add your own
1. Drew Robertson | May 21st, 2007 at 7:30 am
Most certainly applies to all dayparts
2. ! | May 21st, 2007 at 7:32 am
no, but you sure can flip to another channel, go get a soda from the fridge, stop by the can and take care of biz, write a novel, take out the trash, visit LR, thepomoblog, rosenblumtv’s blog, etc. and still be back before the commercial break is over.
it’s over mitch.
3. Anonymous | May 21st, 2007 at 9:33 am
Yeah, I think this is because syndies aren’t (what used to be called) appointment programming. Syndication viewership is more casual. It’s not Tivo’d because it’s not cared about as much whether it’s seen or missed. And yes, flipping to another channel is simple enough.
4. Anonymous | May 21st, 2007 at 1:37 pm
Or you could just pause it long enough to Fast fwd through the commercials.
5. will | May 21st, 2007 at 8:40 pm
I agree with anonymous #3 in that the vast majority of syndicated programming, especially daytime, is mostly background noise, or chewing gum for the eyes, taking the ’stickiness’ quotient a step further.
6. Drew Robertson | May 22nd, 2007 at 10:46 am
Most certainly applies to all dayparts before primetime
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