Photojournalist, KCPQ-TV
Seattle
Read the full post Add comment May 23rd, 2007
Archive for May 23rd, 2007
Broadband users spend half of their spare time online
When you want to learn about the true seachange of media consumption in the U.S., look at this Media-Screen study of broadband users. Here are the top three most popular media-related activities for people in their spare time:
90% Sending email
81% Visiting websites for personal reasons
63% Watching television
When you do the math, broadband users spend 48% of their spare time online in a typical weekday. “Currently, the proportion of advertising resources devoted to the Internet (about seven percent according to ZenithOptimedia) is nominal relative to the value it generates,” says Josh Crandall, managing director of Media-Screen.
4 comments May 23rd, 2007
Local CBS sites upgrade video player
Take a look here at the upgraded player on WCBS’ site. Some of the new features include continuous play of clips after the first one is started, a rotating list of thumbnails, category listings, length of clip counter, a play button layered over the top, improved sharing functionality and a “pop out” player option that allows the user to watch clips in a pop-up player. Earlier indications, I’m told, is the upgraded player is driving a lot more views right out of the gate.
4 comments May 23rd, 2007
Recommended reading: Broadcast Law Blog
I want to recommend Broadcast Law Blog to all news directors, GMs and finance folks. The rules and fees surrounding the online use of music are baffling, getting worse, and you very well may be have been in violation of them since 2002. The crackdown is happening. Even if you have paid ASCAP fees for broadcast use you aren’t covered for online. I served on a panel at BCFM in Las Vegas Tuesday with David Oxenford, an attorney at Davis Wright Tremaine in Washington, DC, and he opened my eyes to the complexity these seemingly punitive laws have on the use of online music. David’s a smart guy (don’t let the “attorney” part fool you - he is, after all a blogger) and the rules keep changing. The good news? As long as you’re creating original content and not using any professional music, you’re in the clear. All the more reason to tell the pros to get lost and focus on your community instead.
3 comments May 23rd, 2007
