Broadband users spend half of their spare time online
Cory Bergman May 23rd, 2007
When you want to learn about the true seachange of media consumption in the U.S., look at this Media-Screen study of broadband users. Here are the top three most popular media-related activities for people in their spare time:
90% Sending email
81% Visiting websites for personal reasons
63% Watching television
When you do the math, broadband users spend 48% of their spare time online in a typical weekday. “Currently, the proportion of advertising resources devoted to the Internet (about seven percent according to ZenithOptimedia) is nominal relative to the value it generates,” says Josh Crandall, managing director of Media-Screen.
4 Comments Add your own
1. Razvan Roman | May 24th, 2007 at 6:25 am
I’m still baffled by the fact that even though the technology end exists(check out NoPrimeTime in my link), some content distributors still haven’t embraced it.
It’s like the users are there, the content is there, Monetize! Monetize! Monetize!
2. David Johnson | May 24th, 2007 at 7:06 am
there is no wonder that google and yahoo battle so fiercely over free-mail products. it is the ultimate sticky app.
3. Sohbet | October 7th, 2007 at 5:09 am
Best of luck Jim. I actually find this page pretty interesting from a SEO point of view.
4. Mini Storage | December 11th, 2007 at 1:47 am
good luck
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