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Local TV sites’ in-market reach gaining

Posted by Steve Safran on May 24, 2007

Local TV station websites are making gains in their markets in terms of their reach, according to a new study from Editor & Publisher and MediaWeek. The survey looked at 85 markets and measured visits from adults 18 and over. WRAL.com has a near-46% reach in its market, making it #1 in the nation. WashingtonPost.com follows with a 43% reach, and KUSA.com has a 42% reach. MySA.com, The San Antonio partnership of The Express News and KENS-TV has a 41% reach, and NBC13.com out of Birmingham rounds out the top five with a 40% reach. (Thanks Rex, Jerry)

http://idahoradionews.com/ Don Day

That’s a Media Audit study…
http://www.lostremote.com Cory

Right, this has nothing to do with real traffic. These are phone surveys of what people say they visit online, which means they’ll over-index on brand strength.

In Seattle, it does not correlate with our actual traffic figures.