MTVN to integrate virtual worlds on TV
Cory Bergman May 24th, 2007
MTVN already has five virtual worlds, with more to come. MTVN digital chief Mika Salmi said plans are in the works integrate virtual avatars into TV programming.
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1 Comment Add your own
1. David Johnson | May 24th, 2007 at 11:28 am
linked to a good article questioning the value of VW marketing from my site at davidandrewjohnson.com today. might be worth a read for anyone interested in this. essentially says, there are a lot of marketers in there, but the value is seen as low by users.
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