Disney Internet expects $1.5 billion in revenue

Cory Bergman May 25th, 2007

The digital side of Disney is starting to bring in some serious revenue. The Walt Disney Internet Group says it will hit $1.5 billion in revenue for 2006 driven largely by ecommerce ($800 million) such as travel and merchandise. WDIG President Steven Wadsworth says the company is pursuing a range of revenue models, yet the overall strategy is to use free, ad-supported content to lure consumers into subscription deals.

4 Comments Add your own

  • 1. Paul  |  May 25th, 2007 at 10:46 am

    Gotta be 2007, not 2006, right?

  • 2. Anonymous  |  May 25th, 2007 at 12:13 pm

    How could they know how much revenue they “had” in 2007, Paul?

    You’d think Disney could do something with its flagship go.com, though.

  • 3. Anonymous  |  May 25th, 2007 at 1:32 pm

    Sorry, Paul, I misread. You’re right.

  • 4. Salem Almarri  |  May 26th, 2007 at 1:09 pm

    Not surprised,
    I know a friend who wrote a poem about disney see how they inspire him ;)
    by the way also my 3 years daughter fight me to check disney.com every single chance.

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