Comments on: Surprise: Ad execs don’t like user-generated ads

By: Unison

Unison — Tue, 20 Nov 2007 18:12:19 +0000

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By: Ron

Ron — Mon, 19 Nov 2007 12:19:20 +0000

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By: Victor

Victor — Fri, 28 Sep 2007 13:03:00 +0000

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By: rosenblum

rosenblum — Tue, 29 May 2007 19:22:35 +0000

The strawberryfrog comment: brutal. Loved it.mazel tov

By: Steve Safran

Steve Safran — Tue, 29 May 2007 15:44:18 +0000

Sounds like Vapeur hasn’t had his first cup of ketchup yet this morning…

By: !

Tue, 29 May 2007 12:10:59 +0000

good to know they’ll be someone left to make the koolaid and not drink up all the profits.

By: Vapeur Ware

Vapeur Ware — Tue, 29 May 2007 03:55:07 +0000

This all get to the root idiocy of the “it’s about the conversation” schtick of Jarvis and his dittoheads, such as Safran and his consulting partners. What if the conversation sucks? What if it’s boring? And clearly, in this case, what if it doesn’t sell ketchup? User generated content and social networking in all their manifestations are worthy things but not much more than that. Not the new paradigm, sea change or any other such phrase now resurfacing from the days of the first internet bubble. We’re now in the second and Safran and Jarvis and their ilk are the Blodgetts this time around.

By: !

Tue, 29 May 2007 02:12:06 +0000

anybody got anything on nexstar?

the shares have tripled since the beginning of the year.

yowzer.

By: Anonymous

Anonymous — Tue, 29 May 2007 01:52:19 +0000

Sorry about the mix-up Steve, and you’re right, the article doesn’t highlight the value of the buzz generated for the product through the campaign itself. But the end product really is something I would be embarrassed to put on TV.

Though, the viewers over at current.tv seem to be able to put together some really quality ads. I think there’s probably a good contingent of j-school and communications students as well as other ambitious videographers who watch Current, which may explain the higher quality of submissions.

By: Rob

Rob — Tue, 29 May 2007 01:35:00 +0000

… and despite all the ad execs’ whining, the ketchup brand they’re pushing is getting column inches in NYT and free advertainment exposure on YouTube thanks to all this user-generated content.

Yes that’s definitely something for an ad exec to be upset about. Not.

By: Steve Safran

Steve Safran — Tue, 29 May 2007 01:33:13 +0000

It’s Safran, not Cory this time…. and of course some are godawful. Probably most. Just like many professionally-produced TV ads. That’s not the point. When you can get people to take the time to make ads for your product - that’s amazing. They’re spreading the word for you. The quality will run the range. And a few will be great.

The goal isn’t to replace pro ads. It’s to generate interest and excitement in the product. It’s to generate PR (which this has certainly done). The ad people are making the same mistake TV people make when they look at YouTube and think “That’s lousy.”

By: Anonymous

Anonymous — Tue, 29 May 2007 01:10:15 +0000

Cory, are you saying you don’t think these user-generated Heinz ads are godawful? And if so, is that because you think they’re worse than godawful?

By: Kyle

Kyle — Tue, 29 May 2007 01:01:14 +0000

How is Ms. Kaplan Thaler supposed to justify the expense of her advertising campaigns if user content starts to bump her in the bottom line?

Of course she is going to point out why the user ads dont work, because if it turns out that they DO work, she might have to send her kids to community college.

By: !

Tue, 29 May 2007 00:44:01 +0000

a little off topic…

what’s up with nexstar broadcasting?

By: !

Tue, 29 May 2007 00:42:22 +0000

f’d up teeth never stopped sec. of state rice.