Comments on: Want to beat the other stations? Buy keywords http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/ Where TV Finds the Future Sun, 06 Jul 2008 22:05:09 +0000 http://wordpress.org/?v=2.5.1 By: Bob http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-508016 Bob Sat, 29 Sep 2007 03:34:09 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-508016 area login member myfreepaysite area login member myfreepaysite

]]> By: James Cridland http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-339736 James Cridland Sat, 02 Jun 2007 19:21:57 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-339736 There's a (better) way of using Google AdWords. Um. I'd link to my blog post here, but "the spam filter will block me", so instead, click my name and discover what it is. (No, seriously.) There’s a (better) way of using Google AdWords.

Um.

I’d link to my blog post here, but “the spam filter will block me”, so instead, click my name and discover what it is. (No, seriously.)

]]> By: John http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-337124 John Fri, 01 Jun 2007 01:15:01 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-337124 whoa... we're #98. whoa… we’re #98.

]]> By: aidian http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-337098 aidian Fri, 01 Jun 2007 00:42:03 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-337098 I don't know how much it would cost -- my impression is not a ton -- but if money's that tight I'd consider two things: a) the keywords would probably produce a better ROI than the TV spot inventory we spend promoting our site and b) time to update your resume, 'cuz if management won't spend the cash to promote the online platform than that organization's going down. Also -- i think a lot of users would click through after the google four day -- my wife (the perfect in demo viewer) asks me for the weather every day and I give her the basics. Then she logs on to check the details. The worst part? She usually logs on to the local newspaper's site! I don’t know how much it would cost — my impression is not a ton — but if money’s that tight I’d consider two things:

a) the keywords would probably produce a better ROI than the TV spot inventory we spend promoting our site and

b) time to update your resume, ‘cuz if management won’t spend the cash to promote the online platform than that organization’s going down.

Also — i think a lot of users would click through after the google four day — my wife (the perfect in demo viewer) asks me for the weather every day and I give her the basics. Then she logs on to check the details. The worst part? She usually logs on to the local newspaper’s site!

]]> By: ! http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336650 ! Thu, 31 May 2007 18:23:01 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336650 guess i should have checked it before i spoke; someone already has it registered. guess i should have checked it before i spoke; someone already has it registered.

]]> By: ! http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336635 ! Thu, 31 May 2007 18:11:45 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336635 i still think boiseweather.com that resolves to ktvb's weather page is a better investment. $7 for a whole year @ godaddy imagine the possibilities. i still think boiseweather.com that resolves to ktvb’s weather page is a better investment.

$7 for a whole year @ godaddy

imagine the possibilities.

]]> By: Don Day http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336596 Don Day Thu, 31 May 2007 17:22:46 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336596 Some stations are doing a pretty decent job with SEO - and ARE on the first page of results. This is just a spotcheck of some western cities: Seattle weather: KOMO #3 Portland weather: KATU #4 Spokane weather: KREM #3, KXLY #4 Los Angeles weather: KCBS #9 San Francisco weather: KPIX #3 Denver weather: KUSA #3 Boise weather: KTVB #3 Salt Lake City weather: KUTV #5 Sacramento weather: KCRA #4 Phoenix weather: KPNX #2 Some stations are doing a pretty decent job with SEO - and ARE on the first page of results. This is just a spotcheck of some western cities:

Seattle weather: KOMO #3
Portland weather: KATU #4
Spokane weather: KREM #3, KXLY #4
Los Angeles weather: KCBS #9
San Francisco weather: KPIX #3
Denver weather: KUSA #3
Boise weather: KTVB #3
Salt Lake City weather: KUTV #5
Sacramento weather: KCRA #4
Phoenix weather: KPNX #2

]]> By: Steve Safran http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336579 Steve Safran Thu, 31 May 2007 16:42:59 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336579 SEO (Search Engine Optimization) is, of course, the first choice here. But most stations don't do it. And organic SEO takes time. And it's not all about spending money. There's no silver bullet. This is one more idea in a long list. Compared to what stations pay to advertise their TV product, this is a cheap and cheerful addition. For those of you who find the idea bogus, so be it. That's the marvelous thing about ideas - some agree, some disagree. It's not about the immediate payoff of each click. It's about getting your name associated with the weather in your market every time people search, and then showing them that you have the goods in the hope that they will come back. That's what advertising does - you don't expect me to watch the news every single time you run an ad on TV. You want to get me as a viewer. Same idea. SEO (Search Engine Optimization) is, of course, the first choice here. But most stations don’t do it. And organic SEO takes time.

And it’s not all about spending money. There’s no silver bullet. This is one more idea in a long list. Compared to what stations pay to advertise their TV product, this is a cheap and cheerful addition.

For those of you who find the idea bogus, so be it. That’s the marvelous thing about ideas - some agree, some disagree. It’s not about the immediate payoff of each click. It’s about getting your name associated with the weather in your market every time people search, and then showing them that you have the goods in the hope that they will come back. That’s what advertising does - you don’t expect me to watch the news every single time you run an ad on TV. You want to get me as a viewer. Same idea.

]]> By: Scott http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336532 Scott Thu, 31 May 2007 15:46:58 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336532 This is bogus. The chances of you making more money than you pay out is very slim. Unless you get every person who clicks through to sign up to RSS, this is completely bogus. You would have to paying a very very low amount per click. This is bogus.

The chances of you making more money than you pay out is very slim.

Unless you get every person who clicks through to sign up to RSS, this is completely bogus.

You would have to paying a very very low amount per click.

]]> By: Anonymous http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336492 Anonymous Thu, 31 May 2007 14:44:41 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336492 typed in our city and our website came up number 3. This is not all about spending money. There's a lot to be said about the strength of the site and the depth of content in the community you serve. typed in our city and our website came up number 3. This is not all about spending money. There’s a lot to be said about the strength of the site and the depth of content in the community you serve.

]]> By: ! http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336461 ! Thu, 31 May 2007 13:59:46 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336461 funny how a simple properly worded page title can get you listed right near the top... and it costs zip. learned that 10 years ago. the problem is when your competition figures it out...like some just did. funny how a simple properly worded page title can get you listed right near the top… and it costs zip.

learned that 10 years ago.

the problem is when your competition figures it out…like some just did.

]]> By: Liz Foreman http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336459 Liz Foreman Thu, 31 May 2007 13:59:32 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336459 my old station (wcpo) comes up as #1 but we did a lot of careful planning/SEO and a bit of SEM to get there. cool article, saf. my old station (wcpo) comes up as #1 but we did a lot of careful planning/SEO and a bit of SEM to get there. cool article, saf.

]]> By: Don http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336436 Don Thu, 31 May 2007 13:42:02 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336436 so for those of us that haven't dealt with this in the past - what does it cost to do this? so for those of us that haven’t dealt with this in the past - what does it cost to do this?

]]> By: Hussman http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336433 Hussman Thu, 31 May 2007 13:38:28 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336433 My city and station comes up as the #2 result, and I spent no $$$, so good for us I guess. I have to ask though, will web surfers really click through if Google already has the four day forecast up there? I consider myself a pretty normal when it comes to things like that, and if I get my results right there, I'm not going any further. I've received my instant gratification, so now it's time for this American to move on to the next thing. My city and station comes up as the #2 result, and I spent no $$$, so good for us I guess.

I have to ask though, will web surfers really click through if Google already has the four day forecast up there? I consider myself a pretty normal when it comes to things like that, and if I get my results right there, I’m not going any further. I’ve received my instant gratification, so now it’s time for this American to move on to the next thing.

]]> By: Jason http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336396 Jason Thu, 31 May 2007 12:42:26 +0000 http://www.lostremote.com/2007/05/30/want-to-beat-the-other-stations-buy-keywords/#comment-336396 I've been buying keywords on Google and Yahoo since Apr. 2006. Not only do I buy city+weather, I buy the keywords for every competitor's web site in town. It's given a great return. I get a 15-20% CTR on my main competitor keywords. For weather+city we get a 13.79% CTR on Google. It's been so successful, we keep increasing our budget every year. I’ve been buying keywords on Google and Yahoo since Apr. 2006. Not only do I buy city+weather, I buy the keywords for every competitor’s web site in town.

It’s given a great return. I get a 15-20% CTR on my main competitor keywords. For weather+city we get a 13.79% CTR on Google.

It’s been so successful, we keep increasing our budget every year.

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