Comments on: 10 percent of primetime watched in delay http://www.lostremote.com/2007/05/31/10-percent-of-primetime-watched-in-delay/ Where TV Finds the Future Wed, 09 Jul 2008 05:41:37 +0000 http://wordpress.org/?v=2.5.1 By: Jeremiah http://www.lostremote.com/2007/05/31/10-percent-of-primetime-watched-in-delay/#comment-391573 Jeremiah Sat, 30 Jun 2007 03:55:06 +0000 http://www.lostremote.com/2007/05/31/10-percent-of-primetime-watched-in-delay/#comment-391573 @ Gerald: Wow - thanks for dropping that in the comments! I'd totally neglected to think of the SAT companies giving the DVR's with subscriptions. Nice catch! @ Gerald: Wow - thanks for dropping that in the comments! I’d totally neglected to think of the SAT companies giving the DVR’s with subscriptions. Nice catch!

]]> By: Steve http://www.lostremote.com/2007/05/31/10-percent-of-primetime-watched-in-delay/#comment-337895 Steve Fri, 01 Jun 2007 16:34:38 +0000 http://www.lostremote.com/2007/05/31/10-percent-of-primetime-watched-in-delay/#comment-337895 Local advertisers would quit making auto-dealer sales events when they stop being effective sales tools. Like them or not, they tend to work. Local advertisers would quit making auto-dealer sales events when they stop being effective sales tools. Like them or not, they tend to work.

]]> By: Gerald http://www.lostremote.com/2007/05/31/10-percent-of-primetime-watched-in-delay/#comment-337771 Gerald Fri, 01 Jun 2007 15:15:05 +0000 http://www.lostremote.com/2007/05/31/10-percent-of-primetime-watched-in-delay/#comment-337771 Jeremiah says "I'd bet there's more DVR's on the coasts than the flyovers..." That's a bet you'd lose. According to Nielsen's May Universe Estimates, the market with the highest DVR penetration is Austin, Texas at 28.5%. The next 5 are: Dallas-Ft. Worth 26.5 Los Angeles 25.9 Houston 23.6 San Francisco-Oak-San Jos 23.5 Washington DC 23.0 New York comes in at #32 on the list, behind places like Raleigh, Oklahoma City, Kansas City, Tulsa, and Salt Lake City. I don't have time to run an analysis, but I'd bet there's a correlation between high satellite penetration and high DVR penetration, since Dish and DirecTV practically give you the DVR. And those big sparsely-populated areas in the middle of the country are ideal for satellite. Jeremiah says “I’d bet there’s more DVR’s on the coasts than the flyovers…”

That’s a bet you’d lose. According to Nielsen’s May Universe Estimates, the market with the highest DVR penetration is Austin, Texas at 28.5%. The next 5 are:

Dallas-Ft. Worth 26.5
Los Angeles 25.9
Houston 23.6
San Francisco-Oak-San Jos 23.5
Washington DC 23.0

New York comes in at #32 on the list, behind places like Raleigh, Oklahoma City, Kansas City, Tulsa, and Salt Lake City.

I don’t have time to run an analysis, but I’d bet there’s a correlation between high satellite penetration and high DVR penetration, since Dish and DirecTV practically give you the DVR. And those big sparsely-populated areas in the middle of the country are ideal for satellite.

]]> By: Jeremiah http://www.lostremote.com/2007/05/31/10-percent-of-primetime-watched-in-delay/#comment-336835 Jeremiah Thu, 31 May 2007 20:05:29 +0000 http://www.lostremote.com/2007/05/31/10-percent-of-primetime-watched-in-delay/#comment-336835 Why hasn't LR stated the obvious? DVR's make for better television. Adverts are like noisy bastard stepchildren - you HAVE to tolerate their interruptions to your show. IMHO, LOST is an example of a show that's absolutely destroyed by advertising interruptions, but really sings on DVD. Ads also suck. Ad producers discard considerations of continuity when creating their products, and viewers know it. Agencies would do well to consider producing ads FOR DVR's...in other words, content compelling enough that people will take the time to watch it.....somewhere other than YouTube. Broadcasters would be wise to consider upping the bar on advert quality, read: no more auto-dealer "sales events". re: the actual blogpost, it would be interesting to see a breakout of DVR penetration by geography - I'd bet there's more DVR's on the coasts than the flyovers.... Why hasn’t LR stated the obvious? DVR’s make for better television. Adverts are like noisy bastard stepchildren - you HAVE to tolerate their interruptions to your show.

IMHO, LOST is an example of a show that’s absolutely destroyed by advertising interruptions, but really sings on DVD.

Ads also suck. Ad producers discard considerations of continuity when creating their products, and viewers know it.

Agencies would do well to consider producing ads FOR DVR’s…in other words, content compelling enough that people will take the time to watch it…..somewhere other than YouTube.

Broadcasters would be wise to consider upping the bar on advert quality, read: no more auto-dealer “sales events”.

re: the actual blogpost, it would be interesting to see a breakout of DVR penetration by geography - I’d bet there’s more DVR’s on the coasts than the flyovers….

]]> By: Rex http://www.lostremote.com/2007/05/31/10-percent-of-primetime-watched-in-delay/#comment-336566 Rex Thu, 31 May 2007 16:33:24 +0000 http://www.lostremote.com/2007/05/31/10-percent-of-primetime-watched-in-delay/#comment-336566 Even more of a simple fact: people with DVRs have better taste. (That sounds sarcastic, but it seems to be true!) Even more of a simple fact: people with DVRs have better taste.

(That sounds sarcastic, but it seems to be true!)

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