Comments on: KNBC rebrands site to… KNBC http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/ Where TV Finds the Future Sat, 06 Sep 2008 15:59:10 +0000 http://wordpress.org/?v=2.5.1 By: calwatch http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-421030 calwatch Sun, 22 Jul 2007 03:01:15 +0000 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-421030 The other thing, though, is that KNBC made a big deal about "getting rid of all the K's" ten years ago when they followed the trend of stations going with network-call letters: NBC 4, CBS 5, etc. Now they are bringing the K's back. The other thing, though, is that KNBC made a big deal about “getting rid of all the K’s” ten years ago when they followed the trend of stations going with network-call letters: NBC 4, CBS 5, etc. Now they are bringing the K’s back.

]]> By: Anony Mouse http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-345067 Anony Mouse Wed, 06 Jun 2007 05:49:38 +0000 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-345067 Yawn. KNBC.com means about as much as nbc4.tv. It's great for the echo chamber in Burbank so someone can say they are extending their branding online. Now what would be daring is if they started Newsraw.com or lanews.com or stepped out with a new brand online and a new strategy online. Oh, but what TV marketing person, you'll have to use so much on-air marketing power to make a new brand online viable. Yes, you're right, after all, look at all the on-air references that Google, Yahoo, AOL, MySpace, Facebook, eBay and every other successful site got from the broadcast stations in their media groups... oh, wait.... Yawn. KNBC.com means about as much as nbc4.tv. It’s great for the echo chamber in Burbank so someone can say they are extending their branding online. Now what would be daring is if they started Newsraw.com or lanews.com or stepped out with a new brand online and a new strategy online. Oh, but what TV marketing person, you’ll have to use so much on-air marketing power to make a new brand online viable. Yes, you’re right, after all, look at all the on-air references that Google, Yahoo, AOL, MySpace, Facebook, eBay and every other successful site got from the broadcast stations in their media groups… oh, wait….

]]> By: Dan http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-344916 Dan Wed, 06 Jun 2007 04:14:34 +0000 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-344916 Call letters are great brands. They are unique to every station in every market. They are extremely local and that's what you want today. In the case of the markets were the calls for the TV and the AM is the same, when they are co-owned, put very clear links to the station you want to go to on the home page, but go to the TV station page first. Is this that crazy an idea? I notice in Seattle, KING forgot to buy king.com when they should have, so it doesn't go to KING TV. You have to type in kingtv or king5. That's their fault. So should the whole marketing universe decide call letters suck just because management of a few stations dropped the ball? Dan Call letters are great brands. They are unique to every
station in every market. They are extremely local
and that’s what you want today.
In the case of the markets were the calls for the TV
and the AM is the same, when they are co-owned,
put very clear links to the station you want to go to
on the home page, but go to the TV station page first.
Is this that crazy an idea?

I notice in Seattle, KING forgot to buy king.com when they should have, so it doesn’t go to KING TV.
You have to type in kingtv or king5. That’s their fault.
So should the whole marketing universe decide call letters suck just because management of a few stations dropped the ball?

Dan

]]> By: Bill http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-344414 Bill Tue, 05 Jun 2007 21:17:52 +0000 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-344414 .tv domains IMO are stupid anyway. They were intended for the island nation of Tuvalu, not television. .com is what they should be. I applaud the major (English language) TV stations in Chicago for keeping the .com suffix: nbc5.com, abc7chicago.com, cbs2chicago.com and www.myfoxchicago.com Just my .02 .tv domains IMO are stupid anyway. They were intended for the island nation of Tuvalu, not television. .com is what they should be. I applaud the major (English language) TV stations in Chicago for keeping the .com suffix: nbc5.com, abc7chicago.com, cbs2chicago.com and http://www.myfoxchicago.com

Just my .02

]]> By: mike jones http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-344191 mike jones Tue, 05 Jun 2007 18:41:32 +0000 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-344191 The argument that only users in your home demo will visit if you use call letters is outdated. I'd guess that most people from other demos find their way in with google. As Safran says, just go keyword shopping The argument that only users in your home demo will visit if you use call letters is outdated.

I’d guess that most people from other demos find their way in with google.

As Safran says, just go keyword shopping

]]> By: Mike http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-344037 Mike Tue, 05 Jun 2007 17:03:25 +0000 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-344037 5w50: WOAI's entry page (www.woai.com) only has links to the sites for its radio and TV side. An easy solution would be for each site to have a link to the other site in a prominent (above-the-fold) position. 5w50: WOAI’s entry page (www.woai.com) only has links to the sites for its radio and TV side.

An easy solution would be for each site to have a link to the other site in a prominent (above-the-fold) position.

]]> By: ! http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343888 ! Tue, 05 Jun 2007 15:04:45 +0000 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343888 everyone here makes very valid points. sure beats the fist fights that use to break out when this topic was mentioned. so it works in la and ny? lots of valuable real estate left to cover. lots and lots of VALUABLE real estate. everyone here makes very valid points.

sure beats the fist fights that use to break out when this topic was mentioned.

so it works in la and ny? lots of valuable real estate left to cover.

lots and lots of VALUABLE real estate.

]]> By: jake http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343867 jake Tue, 05 Jun 2007 14:42:56 +0000 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343867 Users aren't as dumb as many people have thought all along. I think this is a good move by KNBC. I can't imagine how many people in the past few years have typed in www.nbc4.com instead of .tv, ended up at WRC, became frustrated and then typed in latimes.com WNBC.com has worked in NYC... why can't KNBC.com work in LA? Users aren’t as dumb as many people have thought all along. I think this is a good move by KNBC. I can’t imagine how many people in the past few years have typed in http://www.nbc4.com instead of .tv, ended up at WRC, became frustrated and then typed in latimes.com

WNBC.com has worked in NYC… why can’t KNBC.com work in LA?

]]> By: 5w50 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343857 5w50 Tue, 05 Jun 2007 14:32:10 +0000 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343857 Makes it simple and easy to remember. The ones I feel sorry for are the old stattions where a radio and tv entity share the same call letters ... e.g. WCBS, WLS, WABC, KABC, KYW, KDKA, WBZ, etc. then it can become confusing to those who don't have the sites bookmarked. Makes it simple and easy to remember.
The ones I feel sorry for are the old stattions where a radio and tv entity share the same call letters … e.g. WCBS, WLS, WABC, KABC, KYW, KDKA, WBZ, etc.
then it can become confusing to those who don’t have the sites bookmarked.

]]> By: ! http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343851 ! Tue, 05 Jun 2007 14:25:35 +0000 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343851 it certainly is all those. no question there whatsoever. but the general public doesn't "know" these calls like you tv people do. it's been the argument all along. coupled with the recent revelations of those who wish to remain nameless that their content has value 'beyond their broadcast boundries' and knbc.com gives me no reason to visit if i'm looking for information regarding los angeles. there, rex, i said it.... kinda. but, given it's nbc we are talking about , my guess is they are happy to simply move their existing tv audience to the net and call it a day. speaking of "calling it a day".. any word on what nbc will be CALLING that video jv it announced over two months ago? it certainly is all those. no question there whatsoever.

but the general public doesn’t “know” these calls like you tv people do.

it’s been the argument all along.

coupled with the recent revelations of those who wish to remain nameless that their content has value ‘beyond their broadcast boundries’ and knbc.com gives me no reason to visit if i’m looking for information regarding los angeles.

there, rex, i said it…. kinda.

but, given it’s nbc we are talking about , my guess is they are happy to simply move their existing tv audience to the net and call it a day.

speaking of “calling it a day”.. any word on what nbc will be CALLING that video jv it announced over two months ago?

]]> By: Lance Venta http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343835 Lance Venta Tue, 05 Jun 2007 14:16:44 +0000 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343835 Wouldn't NBC be better served by having a splash front page at NBC4.com directing viewers to the proper affiliate, since that's what they brand all the stations on-air as? If I were to type NBC4 into Google I get WRC Washington as the first two results, followed by for two for KNBC Los Angeles, then one for Media General's WCMH Columbus, OH, then two for WNBC New York, then individual results for WDIV Detroit and KBTV Beaumont, TV. That's three O&O's and three affiliates. I'm sure even if you limited it to just NYC, LA, and Washington you'd be helping the viewer find the proper site a little quicker. You can also extend this argument to CBS on 2, ABC on 7, and FOX on 5 to get viewers to the proper market's site. Wouldn’t NBC be better served by having a splash front page at NBC4.com directing viewers to the proper affiliate, since that’s what they brand all the stations on-air as?

If I were to type NBC4 into Google I get WRC Washington as the first two results, followed by for two for KNBC Los Angeles, then one for Media General’s WCMH Columbus, OH, then two for WNBC New York, then individual results for WDIV Detroit and KBTV Beaumont, TV. That’s three O&O’s and three affiliates. I’m sure even if you limited it to just NYC, LA, and Washington you’d be helping the viewer find the proper site a little quicker.

You can also extend this argument to CBS on 2, ABC on 7, and FOX on 5 to get viewers to the proper market’s site.

]]> By: Mike http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343815 Mike Tue, 05 Jun 2007 14:01:41 +0000 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343815 I like "KNBC.com". It's short, easy to remember, and easy to type. I like “KNBC.com”. It’s short, easy to remember, and easy to type.

]]> By: "one[what-ever]citychannel" http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343740 "one[what-ever]citychannel" Tue, 05 Jun 2007 12:27:13 +0000 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343740 nope, only if it were an affiliate of a GOOD network. nope, only if it were an affiliate of a GOOD network.

]]> By: Rex http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343323 Rex Tue, 05 Jun 2007 05:18:24 +0000 http://www.lostremote.com/2007/06/04/knbc-rebrands-site-to-knbc/#comment-343323 Oh, no. That one [whatever-city]channel.com dude is gonna rant here in 5... 4... 3... Oh, no. That one [whatever-city]channel.com dude is gonna rant here in 5… 4… 3…

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