Stations need to look at what they are selling and how they are selling. If you target niche market opportunities as we have seen in Cory’s most recent listing of special products you will have significant success.

The trap that we fall into is to play the pure play game. The best approach is to look locally and to develop a plan that fits the profile of the station and can deliver to the needs of the advertiser.

goog’s automated process has no fringe bene’s, vacation days, sick days, mileage allowance, etc.

but it lacks those important “touch points”. i guess.

(This is where I go hide)

Local TV stations have something like 80% of local TV ad dollars, if not more, depending on local cable.

So 7.7% of local online dollars — as we look to this new media to help save us from the declines in TV dollars — is rather pathetic, IMHO.

Although it has grown and newspapers — which are WAY ahead — are losing some ground.

In a vast media landscape - for any “new” medium to have 7.7% of ad spend seems like a big number.

Print
Radio
Direct Mail
Television
Billboard/outdoor
Non-local media (ie Google)
Television websites
Print websites
Other

…those are a lot of pie pieces. For TV websites to take 7.7% seems like a rather large chunk for something that has only been around for just a decade or so.