eBay makes bid for radio ads
Cory Bergman June 6th, 2007
Beginning today, eBay is offering ad buyers the ability to bid for radio advertising time on most of the nation’s radio stations through an alliance with Bid4Spot.com. But eBay’s efforts on the TV side have been less successful — only Oxygen has signed up for the ad auction system, while the Cabletelevision Advertising Bureau and the network remain opposed to eBay’s system.
1 Comment Add your own
1. ! | June 6th, 2007 at 8:01 am
as we recently saw with a station group, one will finally give way and work with goog or ebay or whomever, then what?
the cartel is struggling to maintain a united front.
i would expect union grievances and the like to begin to surface.
the fight is far from over, it’s just being glossed with terms like “touch points”, or the lack thereof.
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