Hearst-IB site launches social news tools
Cory Bergman June 6th, 2007
Hearst-Argyle’s WXII12.com is the first Internet Broadcasting site to debut comments, ratings, recommendations, user blogs and profiles powered by Pluck’s SiteLife Social Media Suite. Other sites will launch the technology soon. “Content becomes more relevant when the audience has a voice in creating it,” said IB EVP Clayton Rose. “Pluck’s SiteLife will go a long way in allowing visitors to share and discuss local news and topics that matter–in a way that complements a TV station’s news coverage.” Press release…
PRESS RELEASE — Internet Broadcasting, the nation’s largest publisher of local news online, together with Pluck(TM) Corporation, today announced an expanded relationship to bring enhanced user-generated content to Internet Broadcasting’s network of TV station Web sites via Pluck’s SiteLife Social Media Suite.
With Pluck SiteLife, Internet Broadcasting will provide its Web site visitors with the ability to create blogs, comment and recommend news and entertainment items, share photos, create profiles, and participate in discussion forums around areas of interest. The initial rollout of SiteLife follows February’s successful deployment of Pluck’s BlogBurst(TM) syndication network(TM).
“User-generated content is a tremendous way to fuel Web site loyalty, popularity, traffic and value for our advertisers,” said Clayton Rose, EVP of Business and Corporate Development for Internet Broadcasting. “Content becomes more relevant when the audience has a voice in creating it. Pluck’s SiteLife will go a long way in allowing visitors to share and discuss local news and topics that matter–in a way that complements a TV station’s news coverage.”
“As the trusted digital partner for a nationwide network of local broadcasters, Internet Broadcasting is well equipped to roll-out Pluck’s social media services to millions of viewers who rely upon TV stations and their Web sites for news about their community,” said Dave Panos, CEO of Pluck Corporation.
6 Comments Add your own
1. thedetroitchannel | June 6th, 2007 at 2:37 pm
errrrr,
anyone else see the irony of this winding up right above the previous post?
of course, i wish ib/wxii/pluck nothing but success, but brittney’s experience is certainly not the exception when it comes to wide open comment sections.
LR, you know not how lucky you are.
2. Rob | June 6th, 2007 at 2:50 pm
This also comes on the heels of H-A’s revenue share deal with YouTube to post local TV news content on the YT. Sounds like Hearst-Argyle is making some solid moves to expand their horizons online.
3. tdc | June 6th, 2007 at 3:32 pm
‘expand their horizons online’
they have some good people to do it too (and not just in mgmt.)
i mentioned the girls (i should say ladies, but they always refer to their viewers as ‘guys’, so we’re even) @ thepittsburghchannel. they do a daily web-only that is not typical of tv. THAT will be what drive this whole thing, for if all you do is repurp your tv content i wish you good luck.
not an ha property, but the ‘guys’ at theindychannel are doing a web-only that closes something like monty python.
expand those horizons… ‘beyond your broadcast boundries’, as they say.
4. tdc | June 6th, 2007 at 3:40 pm
and speaking of ‘on the YT’
it’s worth noting that Lin today announced some sort of plan to outfit their 29 stations. i’d explain further, but that’s LR’s job.
5. Steve Safran | June 6th, 2007 at 7:01 pm
This is a job?
6. Vlajbert | June 9th, 2007 at 7:01 pm
1) It’s all moderated
2) You have to register
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