Internet Sales Manager, KING-TV
Seattle
Read the full post 1 comment June 7th, 2007
Archive for June 7th, 2007
Study: 30-second preroll ads perform best
While many sites are limiting their pre-roll ads to 15 seconds in length, a new study from the Online Publishers Association concludes that 30-second ads performed the best. “We went into the study thinking that [15s] would do a better job. The people who had actually viewed the [30s], those ads had more of an effect in brand consideration and relevance,” said Pam Horan, president of the OPA. “What we have found is if you’re trying to drive one of the key metrics, which is brand consideration, the :30 ad turned out to be very effective, although it may be counterintuitive.” The study did not address whether 30-second ads ultimately reduce video viewing due to user annoyance (which is what many in the industry believe, including those of us at Lost Remote.)
Adds Yelvington in comments: “I suppose the ultimate answer, then, is 30-minute advertising. All we need is to strap our users to dentist chairs and prop their eyes open, like Robot Chicken, or Alex in ‘A Clockwork Orange.’”
Adds Tom: “…It seems to me that a good marketing company can get brand awareness in during a 15. I think many prerolls are still just TV commercials on the web, instead of designed for an interactive audience.”
11 comments June 7th, 2007
Day after reaction to WKRN blogger’s resignation
The Nashville blogs are going nuts about Brittney Gilbert’s resignation, as you can imagine, and many of you have posted comments here on Lost Remote (that Brittney has been reading.) Also, Nashville City Paper has the back story on the Nashville is Talking link that started it all. Nashville Post has a blurb here. And the News Sentinel has a poll in which 82 percent of the 163 votes so far urge Brittney to return to blogging.
13 comments June 7th, 2007
Sprint puts shoppers in touch with Slifter
It’s new products like these that illustrate the power of mobile media and it’s tremendous potential for growth. Sprint has inked a deal with a company called Slifter that allows you to search for thousands of products on your phone — say, an iPod — and it will find the cheapest iPods in stock at stores physically closest to you at that moment. Sprint subscribers with GPS phones can sign up for $1.99 a month, or you can use the non-GPS service by going to Slifter.com on your phone’s browser and typing in a zip code.
There are countless applications for GPS-powered mobile content. For example, how many people would sign up for targeted news alerts that are texted to your phone based upon how close you are to the story location?
1 comment June 7th, 2007
Widgets coming to NBCU sites
NBC Universal has done a deal with Clearspring to allow users to select, personalize and post widgets on their blogs spanning content from NBC Nightly News, Dateline, Meet the Press, NBC Sports, iVillage and DotComedy. “It signifies a major shift for big media,” says Clearspring founder Hooman Radfar on his own blog. “They are officially moving away from a destination model and embracing the new model in web distribution - syndication.” You can see an example of one of Clearspring’s widget’s with the NBA here, and the press release follows below…
Read the full post Add comment June 7th, 2007
