CBS using Google AdWords to reach ‘Jericho’ fans
Michael Gay June 11th, 2007
Before I explain what I found, I have to admit I am one of the people who enjoyed the CBS show “Jericho.” I was disappointed when the show got canceled, but I wasn’t one of the people who sent nuts to CBS as a viewer protest. Now, CBS has announced they have ordered 7 more episodes of the show.
This post isn’t about the viewer protest and win thanks to the Internet, but it’s about how CBS is communicating the outcome. CBS announced the new shows directly to the fans using their own message board for the show. My favorite part of the message is the end, “P.S. Please stop sending us nuts 
”
But the best way to see the CBS PR team is using the Web well happened when I searched “Jericho” on TV Sqaud. The first result was a Google AdWord telling fans they won and the show was coming back.
Impressed, I went to Google and searched it again with the same result. Searching on Ask.com had the same sponsored ad as well, but Yahoo and Live didn’t.
We’ve talked before about using AdWords to reach your viewers. It’s great to see a network embracing that advice.
4 Comments Add your own
1. discreet_chaos | June 11th, 2007 at 11:54 am
In your previous “Jericho” posting, someone pointed-out in comments that the top two GoogleAds were from “Jericho” viewers. So, perhaps CBS is following their fans example and maybe it’s not anything as cynical, as a staged and manufactured protest to generate buzz for a summer rerun.
2. Richard | June 11th, 2007 at 1:14 pm
Ha, I ran a Jeicho search at Google just to see for myself. Only then did I notice that the CBS ad is available for viewing in your own Google column to the right.
3. Alexander | June 11th, 2007 at 8:36 pm
That is really cool, actually. The show is pretty big online, so of course it should also be promoted online as well.
But remember to watch the reruns friday JULY 6th on CBS.
4. Mergele | June 12th, 2007 at 3:03 am
Hey, Michael1
Season One re-broadcast starts July 6th - Watch it!
WE SAVED JERICHO!
40,000 pounds of peanuts = $54,820
Nina’s Capitulation = PRICELESS
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